Why Murad Products are Worth It

Inspired by Dr. Murad’s lifelong commitment to science-backed wellness, award-winning and world-renowned skin-care brand Murad creates products and experiences not only for healthier skin, but for happier lives

For many of us, routines have become a way to get over distractions and challenges—especially during these times when most of the day, we're staying indoors. From the new hobbies you've discovered to the all-new essential loungewear, our spending habits have definitely shifted. One big shift that is particularly evident is in beauty products, specifically, skin-care products.

In the absence of other things to focus on in terms of nighttime activities or a social life, most people decided to start caring more about the personal care items they purchase. As of late, many are looking at and buying medical-grade or professional skin-care products. For most people, these medical-grade (or clinical) skin-care products help them achieve dramatic aesthetic results that can be achieved quicker and longer-lasting. And a brand that comes to mind is Murad.

Clinical skin care can change the functionality of our skin. Think of it like an engine. In order for the skin to be healthy, it has to function well. That's why we use ingredients and products and tailor these to each individual to get the skin to work better.  Dr. Howard Murad has always said, "Skin care is health care." This philosophy is what drove him to develop the first-ever range of clinical skin-care products in 1989. The brand believes that the skin looks beautiful when it is healthy at the cellular level. The next question people may ask when it comes to these products—are they worth the price? Absolutely. Here are a few reasons why.

Murad conducts clinical trials with proven claims

Dr. Murad believes a product's efficacy, stability, and safety can only be claimed accurately when it's clinically tested and its claims have been proven and measured. This is why each clinical-grade product of Murad undergoes meticulous testing to truly show and validate the effectiveness before it is allowed to be sold in the market.

Murad's skilled chemists develop clinical-grade formulas

At Murad, more isn t always better. With products focused on mutifaceted formulas, the ingredients used by the brand's skilled chemists are patented technologies or techniques that result to the most efficacious, sensorially sophisticated formulas. Murad believes that ingredients should be stable, reliable, and potent. It is important that these ingredients are paired and formulated without cutting costs or saving time.

Product safety is always a top priority—regardless of whether it is clinical or clean

One of the great debates in skin care is this: What's better—clean beauty or clinical skin care? To put things in perspective, there really is no clear definition of what "clean beauty" is. For some brands, they are products formulated without parabens, sulfates, phthalates, formaldehyde, and more. For others, they are products made with plant-based ingredients. Regardless of definition, Murad makes sure every product that they has tested have been put through the rigors of efficacy, quality, and safety testing (which can even take years to complete) before they're offered to the consumers.

The beauty of buying clinical skin-care products, like Murad, is that you shop directly underneath the care of a licensed skincare professional. This means that you’ll only be recommended products that are suitable to your needs and ideal aesthetic outcomes, so you don’t end up wasting time and money on products that aren’t right for you.

Murad is committed to conquering the global health epidemic of stress. Dr. Murad once said, "Wellness is health, plus well-being. It's not only being free of disease and stress, but equally important is a sense of happiness, passion, gratitude and accomplishment." The brand's commitment to science-backed wellness aims to go deeper than the skin. After all, when you have beautiful skin, you have a healthy mind and body.

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