For many years, innovation has been one of the main pillars of Issey Miyake's work. Besides functionality and practicality, originality is a hallmark that is rooted in the brand's iconic fragrances.
It was in 1992 when the renowned Japanese fragrance brand launched its first—not to mention, groundbreaking—scent, L'Eau d'Issey. It was an innovative collection based on "water as a material" that it shook the world of fragrance and changed a whole generation's attitude to scent.
28 years later, the brand introduces a new collection that is likewise, the first of its kind: IGO.