When in Doubt, Go Classic

With the naming of Classic Blue as Pantone's Color of the Year, stay on-trend with this collection that vibes seamlessly with the timeless shade

This 2020, Pantone celebrates and honors the timelessly gorgeous Classic Blue and we are living for it!

A simple hue, this color is characterized by its simplicity and endurance—the energy we hope to bring into the new year. Watch this color pop into focus at various stages of the year and see as this subtle yet stylish hue define many of the coming year's most iconic trends.

To celebrate this classic color tone, you can get ahead of the game and shop from our selections that will help get your life on trend all year round... from fashion picks to home favorites!

From fashion to beauty, kids' toys to home decors, here are 20 of our favorite classic blue products for 2020:


timeless shoes

The 2750 Cotu Classic from Superga is an excellent example of an ageless cult favorite, and for good reason. Lightweight and comfortable, this pair easily adds casual flair to any outfit.


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practical blue

Viajecito bags are designed with comfort and practicality in mind. Now driving for sustainability, this bag is 100% recognized for its known durability and versatility.


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basic but bold

The common choice made bold, this piece from Hackett takes the simple classic of a subdued blue shirt and makes it stand out.


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positively psychedelic

There's something almost psychedelic with this piece from ASTR for women. It takes the classic blue shade and makes it nostalgic for the 70s with its striking floral accents.


big blue bottle

Staying hydrated has never been so on-trend, like when you sport this gorgeous classic blue water bottle from S'well.


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reaching blue heights

Walk with a newfound sense confidence and bravado that can only come from this classic style of blue Pasha Satin heels from Caparros.


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les néréides

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blue movement

Delicate movement, like watching light through water from the bottom of a pool—this is the elegance you bring with you when you wear this necklace from Les Néréides.


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jewel of the sea

Catch the light, as well as anyone's eye, with this enchanting blue necklace from Swarovski.


sensationally scent-sorial

Still in tune with the classic blue hue, this Issey Miyake fragrance evokes the memory of contemplation where the sky meets the sea.

issey miyake

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lavishly lush

Moisturize with style with the luxurious La Prairie's Skin Caviar line. Rejuvenating and relaxing, this lifting and firming cream matches the current color of the hour.

la prairie

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Protect and nourish your skin with this specially formulated, anti-pollution cream from Clarins, with this gorgeous, on-trend classic blue packaging.

solinotes paris

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alluring classic shroud

Shroud yourself in delicate, alluring mystery with this blue fragrance from Solinotes Paris, containing the powdery notes of mandarin, angelica, irises, and violets.


old-school dreaming

Inspire creativity and free reign imagination when your child plays with their own kitchen playset from Little Tikes. With hints of classic blue, this playset blends in well with your trendy home.

little tikes

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stylish youth

Let your little one be the most stylish, trendy person on the playground when they don this lovely, classic blue striped shirt from Sunuva.


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sensory play

Give your child daily adventures they'll cherish and remember forever with these ride-on toys from Ambosstoys.


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boundless possibilities

Inspire creativity with this set from LEGO®. Nothing beats a classic when it comes to encouraging your child's inspiration, and this set with hints of blue makes it an easy, neutral choice that every child will enjoy.


Perfect choice

Now is the perfect time to upgrade your staple appliances into innovative, long-lasting choices that will be with you for years to come, like this steam iron with hints of that classic blue from Philips!


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simple elegance

A simple change can elevate the elegance of your entire household. This classic blue set from Portmeirion, for example, adds just that right touch of class to your every day space.

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iconically innovative

Do more in your kitchen with the ultimate mixer from KitchenAid. Everyone's favorite kitchen appliance even comes in the trendiest color of 2020!

rustan's home

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fit for a king

Dress up your sleeping quarters with these on-trend sheets from Rustan's Home. With a 300-thread count, these sheets come with hints of that classic blue that will have you feeling royal.

Looking for more?

We've got other items available. Shop the edit to see our full classic blue selections.

Art Director: Kevin Dexter Magno
Producers: Jonnah Dayuta, Timothy Diao, Nana Valdueza, Rhods Ogrimen, and Stephanie Bagulbagul