Viva
Magenta,
Everyone!

Viva Magenta,
Everyone!

Viva Magenta,
Everyone!

Have you ever scrolled through Instagram during the New Year and noticed that almost everyone you know and their loved ones are pictured rocking the same hue? We can thank PANTONE®, the global leader in color research, and its Color of The Year forecast for that. In 2021, it was all about Ultimate Gray. While 2022 was the year of Very Peri. And this 2023, the color on everyone's lips (as well as OOTDS, plate settings, and makeup palettes) is Viva Magenta.

Viva Magenta is a strong and punchy color that sits on the intersection of natural and metaphysical. Its red and purple tones can be akin to a sliced red beetroot. It can also feel unnatural and, somehow, technological, like stumbling into a mystical cave of spores and crystals in an online game. It's the new world where the physical meets the virtual, encapsulated in a singular tone.

Whether you're looking to revamp your wardrobe, upgrade your favorite table setting, searching for a new signature lip color, we've curated 23 exceptional things to bring Viva Magenta into your life this 2023.


CLARINS

1. SIGNATURE LIPPIE

A lightweight and fancy everyday lip oil

SWAROVSKI

4. SPARKLE AND SHINE

A peek of sparkling magenta goes a long way

RMS BEAUTY

2. EVERYDAY SHIMMER

Add dimension to your looks with Viva Magenta

POLO RALPH LAUREN

5. SILKY SMOOTH

A standout shirt no doubt

3. THE BIGGER THE HAIR

...the bigger the personality—very Viva Magenta

LONGCHAMP

6. A POP OF COLOR

Just an everyday bag in a strong hue

TOM FORD

7. HOT AND HEARTY

Doesn't cherry suit the magenta theme?

SPRINGFIELD

10. PEEKING DANDY

For the gentleman with a lot of style

MAISON FRANCIS KURKDJIAN

8. IT'S NOT JUST COLOR. IT'S ALSO A MOOD

Viva Magenta but for the atmosphere

TOMMY HILFIGER

11. CASUAL BUT FUN

A simple but handsome look

COACH FRAGRANCES

9. VIVA MAGENTA IN A BOTTLE

Like smelling the color itself

CROSS

12. SIGN RIGHT HERE

For the fancy businessman

ASHDENE

13. AFTERNOON DELIGHT

Afternoon tea but with a lot of character

16. MORNING COFFEE

Start your routine with the Viva Magenta mindset

14. FOR THE BORDEAUX

Wine o'clock is big Viva Magenta energy

CLARINS

17. SPA AT HOME

Taking care of your skin is where we're at this 2023

tefal

15. CAKE WITH YOUR TEA

As fancy as the cake you bake it in

FOAMIE

18. RUB A DUB DUB

Your bath time but made more special

JELLYCAT

19. EVEN FOR THE KIDS

For the baby that wants to be part of the Viva Magenta family

GAP KIDS

22. PLAY-TIME FUN

Functional and cute for your little girl

OLD NAVY KIDS

20. STATEMENT SHIRTS!

It runs in the family

SPODE

21. CHIC TABLES

Make your table setting scream Viva Magent

ONE FAMILY

23. A LITTLE MOMENTO

A cute gift for you or someone you love

clarins

1. SIGNATURE LIPPIE

A lightweight and fancy everyday lip oil

rms beauty

2. EVERYDAY SHIMMER

Add dimension to your looks with Viva Magenta

vidal sassoon

3. THE BIGGER THE HAIR

...the bigger the personality—very Viva Magenta

swarovski

4. SPARKLE AND SHINE

A peek of sparkling magenta goes a long way

polo ralph lauren

5. SILKY SMOOTH

A standout shirt no doubt

longchamp

6. A POP OF COLOR

Just an everyday bag in a strong hue

tom ford

7. HOT AND HEARTY

Doesn't cherry suit the magenta theme?

maison francis kurkdjian

8. IT'S NOT JUST A COLOR—IT'S ALSO A MOOD

Viva Magenta but for the atmosphere

coach fragrances

9. VIVA MAGENTA IN A BOTTLE

Like smelling the color itself

kiddimoto

10. PEEKING DANDY

For the gentleman with a lot of style

kiddimoto

11. CASUAL BUT FUN

A simple but handsome look

cross

12. SIGN RIGHT HERE

For the fancy businessman

ASHDENE

13. AFTERNOON DELIGHT

Afternoon tea but with a lot of character

14. FOR THE BORDEAUX

Wine o'clock is big Viva Magenta energy

tefal

15. CAKE WITH YOUR TEA

As fancy as the cake you bake

kithcencraft

16. MORNING COFFEE

Start your routine with the Viva Magenta mindset

clarins

17. SPA AT HOME

Taking care of your skin is where we're at this 2023

foamie

18. RUB A DUB DUB

Your bath time but made more special

jellycat

19. EVEN FOR THE KIDS

For the baby that wants to be part of the Viva Magenta family

old navy kids

20. STATEMENT SHIRTS!

Make your table setting scream Viva Magent

spode

21. CHIC TABLES

It runs in the family

gap kids

22. PLAY-TIME FUN

Functional and cute for your little girl

old family

23. A LITTLE MOMENTO

A cute gift for you or someone you love

Viva Magenta, Everyone!