Have you ever scrolled through Instagram during the New Year and noticed that almost everyone you know and their loved ones are pictured rocking the same hue? We can thank PANTONE®, the global leader in color research, and its Color of The Year forecast for that. In 2021, it was all about Ultimate Gray. While 2022 was the year of Very Peri. And this 2023, the color on everyone's lips (as well as OOTDS, plate settings, and makeup palettes) is Viva Magenta.
Viva Magenta is a strong and punchy color that sits on the intersection of natural and metaphysical. Its red and purple tones can be akin to a sliced red beetroot. It can also feel unnatural and, somehow, technological, like stumbling into a mystical cave of spores and crystals in an online game. It's the new world where the physical meets the virtual, encapsulated in a singular tone.
Whether you're looking to revamp your wardrobe, upgrade your favorite table setting, searching for a new signature lip color, we've curated 23 exceptional things to bring Viva Magenta into your life this 2023.
