When it comes to beauty products, we can all agree that we have our go-to products. From the perfect foundation to the must-have foundation, we all have our own personal set of products that we continue to purchase again and again after years of proven effectivity. But when you say a product is a hoy grail, it means that it is so universally appealing that everyone should at least try it once.
That is how we all feel about Shiseido Ultimune Power Infusing Concentrate.
Originally launched in 2014, the Ultimune was introduced to the beauty world as a pre-serum to essentially boost the efficacy of other skin-care products that follow. Shiseido takes it a step further by improving the skin's immunity by targeting Langerhans cells in our skin that would help the skin's defense against visible signs of aging, and make the skin more resistant to environmental aggressors and stress.
In 2018, the product was relaunched as Ultimune Power Infusing Concentrate, introducing ImuGeneration Technology™ that not only enhances but also generates inner skin defenses from within.
The product has been highly-recommended since it was first introduced, one Ultimune bottle is purchased every 6.8 seconds and has won over 200 beauty awards. Now in 2021, Shiseido introduces the latest iteration of the best-selling serum with an enhanced formula and brand new packaging.
The latest serum features The Lifeblood technology, as well as new ingredients Houttuynia cordata and fermented hibiscus extract. Dubbed the Lifeblood Research, the brand's latest dermatological discovery dove into the significance of blood circulation and its relation to skin health and its appearance.
According to the chief brand officer Ryota Yukisada, "The latest groundbreaking Lifeblood Research involves fundamentally improving the skin by constantly enhancing blood flow. It is different from conventional skin-care technology, which only deals with individual skin concerns temporarily and only on the surface level."
The Lifeblood represents a new beauty concept with the goal of bringing each person's beauty forward from within while keeping it continually renewed.
The new Ultimune, with its unique ImuGenerationRED Technology™, defends the beauty of skin, now and into the future. The result is smoother, more resilient skin with its radiance recharged for a healthy vibrant look. The new formulation retains the rich-yet-dewy texture that absorbs quickly into skin, and the original green floral fragrance that is loved by so many.
With most of us spending our time indoors, improving skin immunity has become a very important factor for consumers today. Dr. Kentaro Kajiya of Shiseido Global Research Center said, "With more time spent without makeup, an increasing number of consumers are placing importance on skin care and wanting to maintain optimal skin condition."
Yukisada also added, "Consumers are seeing beauty, not as just an outer layer or something you put on, they start to see it as something that comes from within themselves. They acknowledge that inner beauty is real and they know that's the most important aspect of their beauty."
For years, Ultimune has the unique ability to strengthen the skin's multi-defense power against aging, making it a well-loved product for people across different age groups, skin types, and ethnicities. Proven to optimize your skin's circulation to bring out your inner beauty, it's no wonder a bottle of this is highly coveted.
In as short as just three days, you will be able to experience that healthy and vibrant look with Shiseido Ultimune Power Infusing Concentrate.
