At a time when fashion brands are dominating the internet and our social media feeds are flooded in a short amount of time, it goes without saying that we learn about these cool brands on the regular. A variety of these cult fashion brands definitely have that "It factor" that landed them in every fashionista's wardrobe. These labels have become a permanent fixture on contemporary styles and have undoubtedly become everyone's most-wanted brands.
From brands that offer handbags that are true conversation pieces to the labels that have a fresh take on heels, these are the amazing gems you're going to want to buy this 2021.
Launched in 2017, London-based brand Danse Lente made a serious splash in the fashion world and it has become an It-bag in record time. A design that has been embraced by shoppers the world over, this brand's bags will boost your mood and give you a feeling of comfort and familiarity.
DeMellier is a mix of the old and new, the heritage and modernity. This fast-growing award-winning handbag brand was named Brand of Tomorrow in 2016 and won the Emerging Talent Award by Luxury British Association WALPOLE in 2018. These handcrafted bags from the south of Spain have become a favorite among celebrities like Beyoncé, Emily Blunt, and January Jones, among others.
Edinburg-based luxury label Strathberry is known for creating leather goods, handcrafted in Spain by the finest artisans using high-quality materials. Their bag designs are inspired by the iconic bar closure found on a vintage music case, attracting collaborators from the global fashion community.
A brand that aims to preserve its loyalty to the old while presenting its products to modern people of the new age, contemporary accessories brand Manu Atelier combines premium leathers with pure handcraftsmanship and a colorful yet pristine aesthetic.
Rejina Pyo is a London-based contemporary fashion brand that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. It redefines femininity in fashion with its considered silhouette cuts that are flattering and easy to wear.
Rejina Pyo will be available at rustans.com soon
With a strong sense of invention and newness, Yuzefi is a London fashion brand that pushes the boundaries to create a fresh point of view in dressing. Silhouettes are bold and nonconformist, colors are rich and surprising, and details are a visual twist that beg for a closer look. Pieces made for always, Yuzefi paves the way for lasting style.
BY FAR is one of the most coveted fashion brands loved by style icons like the Bella and Gigi Hadid, Michelle Obama, Hailey Bieber, and many more worldwide. Giving a nod to the 90s era, this brand is known for its nostalgic bags in joyful silhouettes that can be worn today and treasured forever.
Founded in downtown Los Angeles in 2015, STAUD is a ready-to-wear line that offers chic essentials and standalone pieces. With scrupulous attention to detail, a natural opposition to the typical, and an aura that's equally seductive and self-governing, this brand believes fashion isn't just to empower women, it should be accessible too!
Designed in Los Angeles, made in Spain, LoQ redefines classics for the modern day woman with its exquisite line of footwear. This brand fuses California's relaxed sensibility with the rich colors and textures of India.
Yuul Yie is one of the most exciting footwear names to come from South Korea, with the architectural influences of designer Sunyuul Yie depicted on geometric shape heels. The brand's sculptural shoes fuse modernity with abstract shapes.