Rubik's
Celebrating 50 years of innovation, Rubik's is a timeless symbol of creativity, problem-solving, and fun. With over 43 quintillion combinations, it's one of the world's best-selling puzzles, inspiring millions globally.
Explore the joy of endless possibilities with Rubik's at Rustan's
50 years ago, Hungarian architecture professor Ernő Rubik created the first prototype of what we now know as the Rubik's Cube to teach spatial relationships. Today, this iconic puzzle has grown into a global sensation, sparking creativity, critical thinking, and problem-solving across generations. With over 43 quintillion possible combinations, Rubik's remains a timeless challenge, beloved by curious beginners and world-record speed-solving champions alike.
Since its debut as the “Magic Cube” in 1974, Rubik's has become a cultural icon, appearing in movies, TV shows, and competitive world championships. From setting new speed-solving records to inspiring STEM education programs like “You Can Do the Cube,” Rubik's continues to innovate and achieve extraordinary milestones, including annual retail sales exceeding $250 million.
More than just a toy, Rubik's is a powerful tool for enhancing patience, focus, and critical thinking. Its universal appeal unites people of all ages and cultures, fostering a global community inspired by the joy of discovery.
Corporate gifting solutions
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