PlayShifu
PlayShifu is a global educational toy brand founded in 2016 that creates interactive, technology‑powered learning toys—blending physical play with digital experiences to make screen time meaningful and help kids develop foundational STEM and critical thinking skills.
Educational and interactive tech toys for kids with PlayShifu at Rustan's
PlayShifu is a forward‑thinking toy company launched in 2016 by two friends and fathers who wanted to turn passive screen time into purposeful, educational play for children. Today, PlayShifu’s award‑winning products are enjoyed by more than a million families around the world and are designed to inspire curiosity, creativity, and foundational learning through immersive play.
PlayShifu's innovative toy lineup bridges the physical and digital world with ‘phygital’ play, integrating tactile play experiences with interactive digital content. Signature collections like Shifu Orboot, Shifu Plugo, and Shifu Tacto use augmented reality, storytelling, and hands‑on challenges to teach kids vital skills including problem‑solving, STEM fundamentals, logical reasoning, and global awareness.
Developed with passion by a small team with big goals, PlayShifu brings playful, engaging learning to life with a mission to empower the next generation of innovators—supporting parents and educators in nurturing confident, curious young minds through meaningful play.
Corporate gifting solutions
Our Corporate Sales team is dedicated to providing personalized gifting solutions. Contact us for assistance.
Email: corpsales@rustans.com