Haakaa

Safe, natural and thoughtfully designed essentials with Haakaa at Rustan's

Haakaa is a proudly family-owned and New Zealand-run brand founded with a simple yet meaningful goal: to create baby products that are safe for little ones and supportive for parents. Over the years, Haakaa has built a strong reputation for developing thoughtfully engineered essentials that combine safety, functionality, and modern design.

Driven by real parenting needs, Haakaa focuses on using high-quality, non-toxic materials, including food-grade silicone and sustainably sourced natural rubber. Each product is carefully designed to be gentle on babies, easy to use for parents, and durable enough for everyday routines—whether at home or on the go.

From feeding and breastfeeding essentials to baby care accessories, Haakaa products are known for their minimalist aesthetic and practical innovation. Loved by parents worldwide, the brand continues to evolve with a commitment to sustainability, safety standards, and user-friendly design—making Haakaa a trusted choice for modern families seeking reliable baby essentials.