Your lips have a motherload of work on their daily to-do list. From being your major form of communication, to giving love, to handling the consumption of all meals—let’s face it, there are times they never stop moving. Yet, when it comes to getting nurtured, we tend to forget that lips need love too. The delicate skin on and around your mouth is subject to sun damage, fine lines and wrinkling, dryness and loss of tone and volume as we age. That’s why is equally important to spoil, and anti-age them, just as you would the rest of the skin on face.

So, when it comes to lipstick formulas, if you think of it as only color you swipe on the surface of your lips, it’s time to think differently about the formulas you choose to use, and expect more! Any lipstick formula you wear should not just enhance the look, texture and tone of your lips, but also help protect and improve them. Which brings us to Perricone MD’s new and improved No Makeup Lipstick.

Introducing five new lip shades that not only enhance the natural color of your lips, making them even better, but the improved formula nourishes your skin.

Building on the sensation of No Makeup Lipstick’s Original Pink, the five new lip colors that include Rose, Berry, Red, Cognac, and Wine, are all created with scientifically formulated with new, more powerful ingredients like naturally derived neuropeptides and hyaluronic filling spheres.

The result is a lightweight SPF lipstick that hydrates, softens, and protects your skin like no other.

But that’s just skimming the surface. Here’s what else you should know: Ingredients are especially important when it comes to your lips.

You may be asking yourself why you need scientifically advanced ingredients in a lipstick. After all, your lips occupy a relatively small amount of real estate on your face, right? The reasons are simple.  

Lips show signs of aging, just like your face skin

It’s true. Smoking, the sun, the natural aging process – all contribute to the delicate, thin lips (and skin around the mouth) wrinkling (like vertical lines) and showing age spots. Just as with the rest of your skin, the aging process robs lips of moisture and elasticity, so they too can become wrinkled and dry after time.

But because most of us often focus our anti-aging regimen to the skin on our face and neck, lips are one of our most neglected features.

Soft, plush lips are a defining feature of youth, so improving skin texture and regaining that fullness will take away years from your face, and prevent your lip color from feathering and bleeding into the fine lines around your mouth.

Anything you put on your lips can enter your body, so you need to be able to digest the ingredients

You probably already consider the ingredients of the foods that you eat, choosing cleaner options instead of ones that don’t offer your body the same health benefits. Similarly, it is important to know what ingredients you are putting on your skin (many of which will be absorbed into it) so that you can ensure that they meet your high standards.

These standards are also important because lips are the gateway to your mouth, so it’s likely that what you wear on them will eventually end up inside of your body. Simple actions, like drinking a beverage, eating food, or simply licking one’s lips throughout the day deposits lipsticks and balms into your digestive system.

Now how do you feel about wearing a lipstick formula that contains formaldehyde, parabens, or petroleum? The fact is, many lip colors out in the market do contain harmful and unnecessary ingredients like these. Even some better brands in high-end department stores. Perricone MD doesn’t use any of these in our lipstick formulas. Instead, they contain a combination of powerful, clinically proven ingredients and natural essences, like jojoba seed oil, beeswax, and mango butter.

The already innovative Perricone MD No Makeup Lipstick formula now includes even more effective ingredients.

Constant advances in skincare science means Perricone MD beauty formulas are always evolving and improving. While the shades may vary, all six of the Perricone MD No Makeup Lipstick lip colors are rendered in an enhanced formula that takes the original neuropeptide technology even further. (As a reminder, neuropeptides are protein-like building blocks that offer anti-aging benefits, such as fighting fine lines and wrinkles, stimulating collagen production, and firming the skin.)

The new lip shades also include a revolutionary hyaluronic acid technology called Hyaluronic Filling Spheres. You may already know that hyaluronic acid is naturally produced by your body and has a unique capacity to retain water. That water contributes to hydrated skin that looks youthful, elastic, and wrinkle-free.

The new Hyaluronic Filling Spheres push this ingredient even further. These hyaluronic acid microspheres are so small that they easily penetrate the dermis and retain moisture. The result? Effective, long-lasting hydration and noticeably plumper, smoother skin. And the longer you use No Makeup Lipstick, the more dramatic the results.

It’s not just about what your lip colors contain, it’s also about what they omit.

When it comes to sun protection, lips are often neglected. Not only do they receive the same amount of sun exposure as the rest of the face, but lips have less natural protection than other areas of your body and the skin is more prone to dryness. Lipstick without SPF protection leaves your skin vulnerable to discoloration, fine lines, and wrinkles. Yet, there are so few quality SPF lipsticks available.

Fortunately, the new Perricone MD No Makeup Lipstick contains an SPF 15 mineral-based sunscreen that provides a protective layer between the skin and sun as it deflects harmful UVA and UVB rays.

If you’re not already a fan, you may find that mineral sunscreens are often less irritating than chemical sunscreens, which are absorbed by the skin and make their way into your bloodstream. Scientists are still studying the effects of the chemical sunscreen ingredients, and while they may not be harmful, a mineral-based sunscreen in your SPF lipstick seems like the safest solution.

The No Makeup Lipstick truly has it all.

Ok, let’s get back to the surface. All the best ingredients curated in a lipstick formula will fall flat if the color payoff isn’t richly pigmented, the texture smooth and finish illuminating. Here, three reasons why this formula is unique.

Perricone MD No Makeup Lipsticks are all sheer

While most lip shades cover your natural skin tone like paint, these provide a subtle tint that doesn’t mask the natural flush of your lips. The colors are designed to look effortless on any skin tone, so they adapt to your individual skin chemistry. Essentially, they give you a your-lips-but-better effect.

The texture is remarkable

Its solid-to-serum formulation keeps the lipstick intact while it’s in the container, but it quickly transforms to a hydrating serum-like texture once it’s applied to your lips. That transformation creates all-day hydration you can both see and feel.

They give your lips a glowing, not glossy, finish

Each shade has a sheer, light reflecting sheen that enhances not only your lips natural color, but also their shape. Lips look glowing and softly highlighted.

With Perricone MD No Makeup Lipstick, you really can have it all. The exceptional lipstick formula combines beautiful lip colors, anti aging skincare benefits, and protective SPF all in one. Isn’t it time you held your lipstick to a higher standard?