Scents have a powerful effect on someone and can bring out different facets of their mood. The trail of a loved one when a stranger passes you on the street can instantly make your heart race. A whiff of your mother's signature perfume can bring you comfort, bringing you memories of your childhood.
This is why fragrances can be such a wonderful and very personal gift to someone. The scents you give can be associated with uplifting occasions and memories that will instantly put you in a happy mood. When you think of a collaboration between a beauty brand and a TV personality, you can be sure that the results will be a happy partnership.