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The Editor's Letter: In The Year Ahead, Make It An Exceptional One
Lifestyle

The Editor's Letter: In The Year Ahead, Make It An Exceptional One

THE EDITOR'S LETTER

In The Year Ahead, Make It An Exceptional One

Words by MAggie F. Francisco

THE EDITOR'S LETTER

In The Year Ahead, Make It An Exceptional One

WORDS BY MAGGIE F. FRANCISCO

As I write my last editor’s letter of 2022, I can’t help but think back and wonder—where did the year go? Is it me, or did the year just fly by? As we begin heading out to reconnect with our friends and family, as well as enjoy adventures and travels once again, there’s certainly a number of things memorable for everyone here at Rustans.com, from the magical cover stories we’ve produced throughout the year to the 70th anniversary celebration of Rustan’s.

View Rustan's 70-year history on Our Heritage page

2022 was a year of transformation for Rustan's. In commemoration of an incredible milestone, we looked back and celebrated historic moments made in-store and online. This year also featured the most heartwarming stories from customers, family, and friends, all of whom have experienced Rustan's signature service, taking the ordinary and making it extraordinary.


This year's theme, Celebrating 70 Years of the Extraordinary, I hope, encouraged you to be creative in how you celebrate, making every moment special through individual style and expression. My wish is that no matter the occasion, this ideal of the extraordinary inspired and helped you create individual and extraordinary moments that dreams are made of.

As we continue to go through this immense transformation, it is time to move forward, look ahead, and step into January with a renewed outlook. The year 2023 is key as Rustan's turns 71, as well as Rustans.com turning four in August. The new year signifies a new chapter in beauty, fashion, and lifestyle—and so we are dedicating the next 365 days to all things that make lives, not only extraordinary, but also exceptional.


From shoppable editorials to inspiring brand collaborations to the launch of new brands online—it's been an extraordinary journey to share with all of you. We have been delivering beauty, fashion, and lifestyle content and brands online since we launched in 2019, from our Get the Look segments for beauty looks to try to the style tips for your next get-together to the Editor's Picks series, which highlights some of my personal favorites from Rustans.com. We are very proud of the content we've been serving you, each one of them holding a very special place in our hearts.

As we take this time to reflect and pave a path forward for Rustans.com, I can definitively say that there is no shortage of exciting things to come as this year goes on. And because this is our last feature of 2022, I, with the rest of the Rustans.com team, want to say Happy New Year to all! Wherever you are or choose to be, I hope you are surrounded by the most extraordinary people in your life.

As for 2023, I encourage you to step into the new year and make it an exceptional one.

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