Now more than ever, people have morphed into a skin-care obsessive in one way or another. Women want to talk about the routines, their acids, the one serum they swear by. But when it comes to skin care, there's probably one part of your body that you may be overlooking—your butt. Sure, you exercise (do those squats!), you sit on the most comfortable cushion, you do the basic hygiene principles that are important to your derriere's everyday functions. But your sweet behind is also susceptible to a few skin conditions, such as dryness, stretch marks, and cellulites. Have you ever considered masks?
Your bum's really an amazing part of the body: equal parts form and function, derided and adored, soft but powerful. So if you haven't taken the time to tell your butt you love it lately, now's the time you start paying attention to it with BUTT!TUDE.