Can You Say "Sì"?

Giorgio Armani. A brand that is synonymous to fashion. The Italian designer has been renowned the world over, especially for his crips, clean, and tailored menswear line, some of which have appeared in television series Miami Vice in the 1980s and the iconic film American Gigolo, which starred Richard Gere in Armani's signature garb.

In addition to apparels, the fashion designer has translated his impeccable aesthetic into the world of hotels and restaurants, skin care, makeup, and fragrances. Like his clothing, his fragrances are designed with elegance and sophistication in mind. Each scent not only smells absolutely divine, but the meaning and emotions behind the fragrance imagines for those wearing it is nothing less than powerful.

Introducing Sì.

More than a simple fragrance, Sì is both a philosophy and a tribute to modern femininity. First introduced in 2013, it is the brand's iconic women's fragrance—chic, sensual, and voluptuous.

"I believe in simplicity and perfection to the details," says Armani, "Like each thread of a garment meticulously designed, each detail of my products echoes to my vision of beauty." A scent that fuses independence of spirit, sophistication, and serenity, Sì is a celebration of women's courage to write their own rules and to embrace a life lived intensely.

Structured yet simplistic, the bottle's sleek rectangular flacon with rounded edges is pleasing to the eye, as well as easy-to-grasp when spritzing. Top it off with its black-as-night, oval-shaped cap, you find how this perfume plays on the evolution of the unconventional yet authentic woman wearing it.

Giorgio Armani

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Sì Eau de Parfum

Sì Eau de Parfum was designed keeping in mind the modern woman: strong yet feminine, elegant, yet enigmatic. She represents the soul of Italian chic.

The top notes tantalize your senses with a heady fusion of cassis and blackcurrant extracts. At the heart of this fragrance lies an accord of May rose, neroli absolute, davana, and osmanthus. The base contains patchouli, ambroxan, and a blend of woody notes as a pleasing finish.

Think of this scent as an evolution of a young girl growing up and coming into her independent self. At first, you take a whiff of the fruity hints of nectar and mandarin, reminiscent of what a little girl might wear. But as it lingers, it conveys a deeper scent with traces of warm vanilla, evolving into the woman who has grown into her own identity. This scent is versatile to be worn both day and night.

Sì Passione Eau de Parfum

Sì Passione unleashes the passion of the Sì woman: empowered, feminine, and free. Intense and uncompromising, this fragrance is for the woman who dares to say yes.

This eau de parfum reiterates the signature note blackcurrant, combined with a sparkling, joyful pear. It combines intense vanilla with the blooms of rose, heliotrope, and jasmine to create a sensual, fruity-floral scent, reflective of the simultaneous delicacy and strength of femininity. At the very heart is cedarwood and the modern ambery-woody Orcanox, giving a maturity and character to the scent that mirrors a boldness of emotion.

The color red is emblematic of Sì Passione’s attitude and essence. “Red as a sign of vitality, red as a signal of passion. Red to wish you good and punitiveness,” says Armani. Red is also the color of passion and of love—passion that makes your heart beat faster.

Giorgio Armani

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Giorgio Armani

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Sì Passione Eau de Parfum Intense

Finally, Sì Passione Eau de Parfum Intense captures the vibe created when experiencing true passion.

The signature note of blackcurrant nectar is blended with an emphatic floral heart made of a jasmine duo, creating a fierce and powerful energy that is further enhanced by patchouli essence and vanilla extract.

An ode to vibrating femininity, Sì Passione Eau de Parfum Intense celebrates the contrast between the floral brightness and the intensity of passion. In Armani's own words, "Intensity doesn't need to be dark. Intensity is a movement in the making, a continuous vibration."

Sì is a mindset; idealistic and resolute in every decision, enhanced with each act of enrichment. The Sì woman is alive with her love of freedom, of daring, and of life. Australian actress Cate Blanchett is the perfect embodiment of this fragrance. With Giorgio Armani's Sì perfume range, being a woman has never felt so fulfilling and so bold.

Do you dare to say "Sì" to life?

Shop Giorgio Armani

Can You Say "Sì"?

Sì Eau de Parfum

Sì Passione Eau de Parfum

Sì Passione Eau de Parfum Intense

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