Forever Young

Carolina Herrera has always challenged the notion of what the architecture of perfumery could be. From the stiletto-shaped bottle for Good Girl with an inner lacquering, to Bad Boy’s sculptural lightning-bolt silhouette, the brand has always made their own rules in the name of innovation. This time around, 212 Heroes is no exception.

Optimism, courage, desire to excel, friendship, empowerment, sense of community: all these values fit into a skateboard. Besides the amusing flacon, this latest fragrance offers a vivid and joyful composition full of dynamics for the wearer.

The Flacon

212 Heroes For Her celebrates the adventure of being oneself. A new concept that celebrates freedom, boldness, and authenticity without labels, this latest fragrance from Carolina Herrera acquires a new meaning wherein women take the reins of social transformation and demonstrate that youth, more than an age, is a state of mind from which one can aspire to change the world.

"There is something heroic about standing up for your personality in a world that wants to mold you into a stereotype," said Carolina Herrera in an interview about 212 Heroes. "Skateboarders see the infinite possibilities of the city and turn it into their playground. They are very imaginative and transform slopes into waves and the pavement into a sea. They are innovative, brave, perseverant, fearless, and determine: they are real heroes." And it is through this lens that they captured the authentic and timeless symbol in a bottle.

The Fragrance

The 212 Heroes For Her formula is as dizzying as a kickflip with its energetic and effervescent ingredients, as well as its floral fruity-woody olfactive genre. Just like 212 Heroes, this fragrance is 100% certified vegan and cruelty-free.

The scent bursts with juiciness taken from raspberry which crowns the composition together with sunny mandarin orange and citrusy accords. The white bouquet pleases the senses with the combination of jasmine flowers and orange flowers, surrounded by peonies. The base leaves a woody, addictive, and creamy trail of sandalwood and cedarwood.

This latest iteration of the fragrance is all about breaking the rules. The result is a more inclusive fragrance that creates a new olfactory category: Fougères Fruity Woody.

The HEROES

The whole theme, fragrance, and flacon represent limitless youth, authenticity, and the freedom to be yourself. In an iconic skate-shaped bottle colored in a rose gold nuance, made innovatively in chrome glass, this vegan fragrance is represented by inspiring women like performer and activist Indya Moore and model Taylor Hill who are changing the world with talent, commitment, and authenticity, reminding us that nothing is more heroic than being yourself.

Youth is a concept and not age-related. It is not about your birth date or your wrinkles; it is about vitality, passion, creativity, and empathy. 212 Heroes for Her reflects the elegance and graceful style of the founder while embracing the bold scents that blend timelessness and modernity.