In 2007, fashion stylist and makeup artist Kat Erro was a new mom living in London. Whenever she visited boutiques and department stores, she noticed how the British pride themselves in being unique and diverse. The creative Londoners are always making wonderful things; it is a city that loves anything bespoke.
Inspired by this, Erro worked at the luxury department store Harvey Nichols where she experienced firsthand how designers created collections. This stint allowed her to explore more about designing; she took courses in handmade shoemaking, personal styling, and interior decoration, which led her into creating a business enterprise that puts the value on the most important thing: its customers.