Ah summer…It's finally arrived. The season of wearing less is definitely here and that means, it's time to put the citrusy, floral, and airy scents to the front of your scent collection. Better yet, it's the perfect time to try out a new summer scent and spritz yourself on a summer adventure.

Who doesn't like having a new perfume? It’s such a personal thing, it’s lovely when someone goes out of their way to choose a scent that they feel truly reflects your personality. These days you want to smell like you're strolling through a botanical garden—and this new fragrance from the Amsterdam-based luxury couture house Viktor&Rolf is all about florals.

“The choice of perfume—sweet, fresh, big, discreet—says something about the wearer, just like a well-chosen outfit,”
— Viktor Horsting and Rolf Snoeren

It was 2005 when Horsting and Snoeren dropped a bomb that disrupted the fragrance world with both its design and scent. Their iconic Flowerbomb—an unapologetically sweet oriental floral housed in a hand grenade-shaped bottle—marked the very first perfume for their eponymous label. Its original over-the-top floral, laced with jasmine, orange blossom, and patchouli, unsurprisingly racked up a cult following.

This full-bodied and opulent juice reflects the intricacy of Viktor&Rolf couture with its aroma. With an abundant bouquet of bold sensations and addictive notes, Flowerbomb leaves a distinctive trail of beautiful, elegant chaos.

More than a decade later, the Dutch visionaries reveals a brand new rendition of the signature scent with Flowerbomb Dew. A more delicate floral revamp of its predecessor, Flowerbomb Dew is a captivating floral scent with notes of rose and creamy musks.

The dewy rose, powdery aroma is the perfect option if you’re looking for softer eau de parfum for wearing every day during the summer. Created to mimic the feeling of a floral dew on nude skin, it feels delicate but at the same time has a powerful femininity that is both addictive and sensual.

The designers called upon renowned perfumers  Domitille Michalon Bertier, Carlos Benaïm, and Dominique Ropion to work and help them conceptualize the bouquet.

First comes a swoon of juicy pear and bergamot essence, followed by a dewy rose accord and iris at the heart. Eventually, a musky and woody dry-down settles on the skin for an aura that is intimate and personal.

Flowerbomb Dew seamlessly melts onto fresh skin, enveloping the senses and creating a glowing floral sensation.

Like a subtle drop of moisture on a rose petal from the morning dawn, Flowerbomb Dew silkens over fresh, dewy skin ushering in a new day, a new opportunity, an exploration of the senses, a transformation and a return to essentials. A natural second-skin. A pure natural glow. A sense of self.

Envisioning someone who is intelligently glamorous and daringly chic—an icon in their own right, Viktor&Rolf tapped American actress Anya Taylor-Joy to capture the essence of the perfume. She is sensual, mysterious, and powerful all at once, and she reflects a determined, outspoken, and self-aware woman impeccably.

The Flowerbomb collection is a family with various intensities; you have the classic, which is an explosion of flowers, and now there is the "sister" fragrance for a person who likes Flowerbomb but wants something a bit softer.

In everything Viktor&Rolf does, there is an element of contradiction; transformation is key. Flowerbomb reflects this approach. You could say—it’s a modern kind of flower power.