Designed as a creative space, Atelier des Fleurs collection by Chloé reveals the unknown facets of well-known flowers, merging nature with culture in a spirit of artistic effervescence. It draws on the free-spirited, pioneering vision of Gaby Aghion, Chloé’s founder. As with the silhouettes of the fashion House, each composition of Atelier des Fleurs celebrates natural beauty and flowing motion. The plissé soleil, an iconic emblem of the House, takes shape as an olfactory signature, revealing a radiant floral vibrance. With Cedrus Eau de Parfum, Atelier des Fleurs reveals the unexplored facets of cedar. The perfumer Quentin Bisch crafted a Chloé fragrance of ultimate fluidity, achieved through a trio of cedar, vetiver, and sandalwood. Typically dry, the cedar becomes silky, in contrast to an abstract florality. The fragrance is brightened by vetiver and pink peppercorns. Its creamy texture, enriched with benzoin, is refined by ambrettolide for a hint of musk. Cedrus then unfolds as a soft, balsamic, ambery woodiness, enhanced by a vertical floral breath. The perfume bottles of Atelier des Fleurs embrace the iconic codes of Chloé, with an undulating glass shape recalling the plissé soleil and a sand-colored textured cap, inspired by Gaby Aghion’s Mediterranean origins. Every detail of these bottles tells the story of timeless sophistication, opening the door to a sensory experience.
