SoYoung
SoYoung is a Canadian lifestyle brand founded in 2006 in Toronto that designs minimalist, stylish, and durable lunchboxes and backpacks for kids and families, focusing on quality, functionality, and elevated everyday essentials.
Stylish, durable, and eco-inspired essentials with SoYoung at Rustan's
Founded in Toronto, Canada, SoYoung is a female-owned lifestyle brand known for creating beautifully designed lunchboxes, backpacks, and accessories that elevate everyday routines. What began in 2006 with a vision to make functional yet stylish diaper bags has grown into a full collection of modern essentials, including SoYoung's signature lunchboxes, launched in 2010. With minimalist aesthetics, high-quality linen and cotton blends, and thoughtful features like insulated interiors, removable liners, and detachable straps, SoYoung lunchboxes are crafted for families who value durable design and practicality on the go. SoYoung's products are embraced internationally and continue to provide a refined alternative to conventional kids' lunch gear, blending form and function to make mealtime enjoyable and stylish for young explorers and parents alike.
Corporate gifting solutions
Our Corporate Sales team is dedicated to providing personalized gifting solutions. Contact us for assistance.
Email: corpsales@rustans.com