Smiggle
Smiggle, founded in 2003 in Melbourne, Australia, is your go-to brand for vibrant, fun school essentials, stationery, and accessories. Known for its innovative designs, including backpacks, lunch boxes, and stationery, Smiggle offers colorful, unique products that spark creativity.
Embrace a world of creativity with Smiggle at Rustan's
Smiggle, part of Premier Retail (also owning Peter Alexander), is the ultimate destination for fun, colorful, and unique school essentials. Founded in Melbourne in 2003, the brand transformed school supplies with vibrant designs, offering backpacks, drink bottles, lunchboxes, stationery, and accessories that stand out.
Known for its innovative, exclusive designs, the brand's products shimmer, sparkle, and even smell delicious. With a global presence in countries like the UK, Ireland, New Zealand, Singapore, and Malaysia, Smiggle operates hundreds of stores and "shop-in-shop" concepts worldwide. From backpacks to writing tools, the brand's collection is designed to make school essentials fun and exciting.