PLEATSMAMA

Pleated bags designed for everyday living with PLEATSMAMA at Rustan's

Founded in Seoul in 2017, PLEATSMAMA was born from a vision to transform discarded materials into meaningful, everyday essentials. Inspired by the growing environmental impact of textile waste, founder Wang Jong-mi pioneered the use of recycled yarns, such as regenerated polyester from PET bottles, to create fashion pieces that are both stylish and sustainable.

At the heart of the brand is its signature pleated design, engineered through an advanced knitting process that allows each bag to expand and contract effortlessly. This unique construction offers exceptional versatility, providing ample storage when needed while remaining compact and easy to carry. Lightweight yet durable, PLEATSMAMA bags are designed to retain their structure over time, even with frequent use.

Sustainability is deeply embedded in every stage of production. PLEATSMAMA utilizes 100% eco-friendly materials, including recycled polyester, nylon, and the world’s first recycled spandex, while minimizing yarn waste through innovative manufacturing techniques. The brand also actively contributes to circular fashion by repurposing materials such as discarded fishing nets and plastic bottles into high-quality products.

More than just a bag brand, PLEATSMAMA promotes a lifestyle rooted in conscious consumption, where fashion meets responsibility. By merging thoughtful design, functionality, and environmental awareness, PLEATSMAMA empowers modern women to carry pieces that reflect both personal style and a commitment to a more sustainable future.