NoseFrida
Invented by a Swedish pediatric ear, nose, and throat doctor, NoseFrida provides smart, safe, and practical parenting solutions. Led by CEO Chelsea, a mom of three, the brand draws on real-life parenting insights to offer fuss-free tools for easing the toughest moments of parenthood.
Simplify parenting with NoseFrida at Rustan's
Born in Sweden and loved by parents in America, NoseFrida is Frida's iconic flagship product. Invented by a Swedish pediatric doctor, this safe, hygienic, and effective snotsucker offers instant relief for stuffy noses, ensuring little ones can breathe easy and parents can too.
Led by Chelsea, the Chief Fussbuster and mom of three. Drawing from her own parenting challenges, her mission is to simplify parenthood with innovative, practical tools designed to work exactly when you need them most.