Naive
Naive is a Japanese skincare and body care brand that uses 100% plant-derived cleansing agents. Its gentle products, including face washes and body washes, are suitable for the whole family.
Discover gentle, plant-based cleansing with Naive
Naive is a skincare and body care brand that emphasizes gentle cleansing through 100% plant-derived ingredients. Its products are formulated to remove dirt and impurities while maintaining the natural balance of the skin. Designed for daily use, Naive caters to the needs of all family members, offering a simple and effective approach to personal care.
From face washes to body washes, Naive combines natural ingredients with soothing formulas to provide a clean, refreshed feeling without irritation. The brand focuses on safety, mildness, and sustainability, making its products suitable for sensitive skin and daily routines. Naive embodies a thoughtful approach to self-care, offering practical solutions that support healthy, nourished skin for everyone.
Shop Naive products easily in the Philippines through Rustan’s online. Discover plant-based skincare and body care essentials designed for gentle, everyday cleansing.


















