Stylish and modern fashion for every occasion with Lulus at Rustan's
Lulus began in 1996 as a small vintage boutique in Northern California founded by a mother‑daughter team. Over nearly three decades, the brand has evolved into a global fashion destination known for its curated collection of modern, feminine clothing and accessories designed to make getting dressed fun and effortless.
Headquartered in California, Lulus now serves millions of women worldwide, blending attainable luxury with on‑trend styles that suit everyday wear, celebrations, and special occasions alike. Using direct customer feedback and insights, Lulus refreshes its collections regularly to offer fresh, relevant pieces—whether it's a standout dress for an event, versatile tops and bottoms, or elevated wardrobe staples.
Lulus is also known for its focus on confidence and inclusivity, offering a range of sizes and style options that help women feel celebrated and stylish at every life moment. With personalized styling services like its bridal concierge and attentive customer care, Lulus continues to expand its global presence while staying true to its roots as a friendly, fashion‑forward boutique.































