LÄSSIG
Lässig is a German lifestyle brand committed to sustainable and functional design for families. Their products, ranging from baby accessories to stylish bags, prioritize eco-friendly materials and timeless aesthetics. Lässig empowers parents to navigate parenthood with style and responsibility.
Discover eco-conscious products with Lässig at Rustan's
Founded in 2006 in Babenhausen, Germany, Lässig is a family-owned lifestyle brand dedicated to creating eco-friendly baby accessories, diaper bags, and stylish lifestyle bags that combine functionality and timeless design. What began with the idea of a fashionable, practical diaper bag has grown into an internationally recognized brand trusted by families in more than 50 countries.
Led by founders Claudia and Stefan Lässig and now carried into the next generation by Jana and Marvin Lässig, the brand is built on values of sustainability, innovation, and responsibility. Every product, from practical baby gear to chic everyday bags, uses carefully chosen, eco-conscious materials that reflect Lässig's commitment to style with a conscience.