Joie
Joie is a trusted baby gear brand committed to the highest standards of design and safety. Known for car seats, strollers, and nursery essentials, Joie provides parents with thoughtfully engineered safety gear that supports everyday family life.
Thoughtfully designed safety essentials for little ones with Joie at Rustan's
Joie is an internationally recognized baby gear brand dedicated to creating safe, practical, and well-designed products for growing families. Founded in the UK in 2011, Joie was built on the belief that parents deserve reliable baby gear that meets high safety standards without compromising on comfort, style, or everyday usability.
From the very beginning, Joie has focused on innovation driven by real parenting needs. Every product—from car seats and strollers to high chairs and travel systems—is rigorously tested to meet or exceed global safety standards. The brand is especially known for its strong commitment to car seat safety, incorporating advanced protection features and user-friendly designs to help parents travel with confidence.
Designed to grow with your child, Joie baby gear balances smart engineering with modern aesthetics and practical functionality. Trusted by families worldwide, Joie continues to support parents through every stage of early childhood with dependable, thoughtfully designed safety gear made for everyday life.
Corporate gifting solutions
Our Corporate Sales team is dedicated to providing personalized gifting solutions. Contact us for assistance.
Email: corpsales@rustans.com