Hanes
Hanes is an iconic American heritage brand that has defined the standard for comfort and quality since 1901. Known for pioneering innovations like the tagless label and ComfortSoft™ fabrics, Hanes is dedicated to providing premium comfort for the whole family at an exceptional value.
Shop classic comfort essentials, tagless innerwear, and basics by Hanes
For over a century, Hanes has been a staple in households worldwide, built on a foundation of reliability and "comfort for all." The brand’s journey began in North Carolina, and it has since grown into a household name by constantly reinventing the basics of the modern wardrobe. Hanes is perhaps best known for its legendary line of T-shirts and undergarments, which utilize premium, ring-spun cotton and innovative technologies like FreshIQ™ advanced odor protection and X-Temp™ cooling fabric. By focusing on the "small details"—such as lay-flat collars and smooth, flat-lock seams—the brand ensures that its pieces feel as good at the end of a long day as they did in the morning.
The versatility of the Hanes collection caters to every member of the family and every lifestyle. Their range includes the Hanes Ultimate™ line for those seeking a touch of luxury in their daily wear, as well as the Hanes Sport™ collection, which offers breathable, moisture-wicking gear for active pursuits. Beyond just functionality, the brand has maintained its cultural relevance by staying true to its classic, minimalist aesthetic, making their basics the perfect foundation for any outfit. Committed to sustainability and ethical manufacturing, Hanes also prioritizes the use of recycled fibers and eco-friendly processes through its "Comfort Goals" initiative. Whether you are looking for the perfect undershirt, cozy loungewear, or durable socks, Hanes provides the effortless quality that has made it America's favorite brand for generations.
Explore the full range of Hanes essentials online at Rustan’s and rediscover the feeling of true comfort.






































































