FRAME
FRAME is a contemporary fashion brand known for refined wardrobe essentials, blending European tailoring with a modern Californian sensibility for men and women.
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Elevated essentials for men and women with FRAME at Rustan's
Founded in 2012 by Jens Grede and Erik Torstensson, FRAME began as a premium denim brand inspired by the effortless style of Europe and the relaxed spirit of Los Angeles. What started with a focus on perfectly tailored jeans has since evolved into a full ready-to-wear collection for both men and women.
FRAME is recognized for its clean silhouettes, premium materials, and timeless designs, offering elevated everyday pieces that transition seamlessly from casual to polished. From expertly crafted denim to modern wardrobe staples, each piece reflects the brand’s commitment to quality, fit, and understated luxury.
Balancing European refinement with Californian ease, FRAME creates collections designed for modern lifestyles—ideal for those who value sophisticated style, craftsmanship, and versatility.
Corporate gifting solutions
Our Corporate Sales team is dedicated to providing personalized gifting solutions. Contact us for assistance.
Email: corpsales@rustans.com