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Article: This is Generation YOU

This is Generation YOU

This is Generation YOU

GRLPWR is back. Rustan’s The Beauty Source’s (RTBS) annual Women’s Month celebration kicks off with a new theme that calls for being unapologetically bold and confident because the future belongs to those who dare to use their femininity to make a difference.

Embodying these traits are women of change, who are set to lead this year’s Rustan’s Beauty Addict #GRLPWR Generation You Facebook Live event on March 4 at 4PM. The roster includes host Issa Litton and panel speakers Yanna Cowper, Happy Ongpauco, Audrey Zubiri, and Daphne Paez.

The celebration also continues at the “Beauty Live” event hosted by Laura Lehmann. The broadcast will commence via Instagram Live @iamlauralehmann on March 11 at 5PM.

Stay tuned as this year’s special guests share their inspiring stories and their favorite beauty products that help boost their confidence from CHANEL, Maison Francis Kurkdjian, La Prairie, Tom Ford, Jo Malone, Kilian, Calvin Klein, NARS, Laura Mercier, Shiseido, and many more!

GRLPWR Generation You campaign featuring Yanna Cowper, Maureen Montagne, and Agatha Uvero

Empowering Events to Spark Change

Rustan’s Beauty Addict #GRLPWR Generation You is all about making your mark. Happening on March 4, it headlines empowered women in an authentic discussion about exuding confidence, overcoming struggles, and using one’s own voice for a greater purpose. Each segment aims to dig into deeper issues such as mustering the confidence to take risks, learning how to be comfortable in your own skin, dealing with difficult situations, and turning passions into actions. Hosted by Issa Litton, expect a meaningful exchange of stories among four trailblazing women:

Model and Digital Content Producer and Editor, Yanna Cowper, is a regular volunteer at CRIBS Foundation, Inc., which serves as a home for abandoned and abused young girls. Deeply rooted in its cause, she frequently visits the shelter and provides donations.

Audrey Zubiri is an officer at the Senate Spouses Foundation Inc. and an active member of Mano Amiga. Both are non-profit organizations that support humanitarian causes. She also established an all-female social enterprise called the Inclusive Livelihood Assistance Benefits for All of You, or I LABA U for short.

Daphne Paez is an award-winning TV host and producer, best-selling author, and creative entrepreneur. An advocate for children’s rights, she furthers her cause through multiple fundraisers and other goodwill programs. She also tackles stories about children’s welfare on her lifestyle blog called

Happy Ongpauco-Tiu is the founder of the Happy Concept Group and other businesses. With a heart for empowering her employees, she has been running the Pangkabuhayan Proiect for over a decade to provide them with business opportunities including funding, as well as teach relevant livelihood skills.

Rustan’s Beauty Addict #GRLPWR Generation You is made possible by our sponsors ASTR, Charriol, Jane Iredale, Koh Gen Do, Moon River, Phyto, Ricardo Preto, Richmond & Finch, Seafolly, Stila, and Vivienne Tam.

“Beauty Live” spotlights Miss World PH ’17, Laura Lehmann, who will share insights on how confidence can help make your mark and create the best version of yourself. The program will also run down the most helpful beauty must-haves for a strong and confident you.

Don’t miss out! Stay tuned to #GRLPWR Generation You on March 4, 4PM via Rustan’s The Beauty Source Facebook Live and “Beauty Live” on March 11, 5PM via IG Live @iamlauralehmann to win special giveaways and raffle prizes from participating RTBS beauty and fashion brands.


The month of March is packed with special gifts and exclusive offers.

On March 4, take advantage of one-day promos running from 12:00AM to 11:59PM. All shoppers can enjoy big discounts from L'Occitane, Acca Kappa, Diptyque, Deborah Lippmann, Baylis & Harding, Stila, Murad, Mario Badescu, Perricone, Clarins, Murad, and many more.

From March 5 to 15, all shoppers can enjoy special discounts and gifts from Phyto, Palmer's, RMS Beauty, Jane Iredale, Koh Gen Do, Sisley, Nuxe, Anastasia Beverly Hills, Neal's Yard Remedies, and many more.

Finally, March 11 to March 13 features the exclusive Girl Talk promo wherein shoppers can use the code GRLPWR500 to avail P500 off with a minimum purchase of P10,000.

All these special offers are available in Rustan’s stores, Personal Shopper On Call, and

Exclusive Offers for Beauty Addict Members

Beauty Addict members are in for back-to-back treats on March 4! Flaunt your summer style with the versatile Kanya Bea Knot Bag. Kanya is a homegrown sustainable brand of woven accessories inspired by nature. By purchasing its unique, handmade, and artisanal products, customers provide livelihood to Filipino rural communities. Enjoy a Kanya bag of your own for every purchase of P15,000 at Rustan’s The Beauty Source. Additionally, members get P1,000 Rustan’s Beauty Vouchers when they spend a minimum of P30,000. What’s more, they can earn x10 Beauty Addict points for all purchases made on March 4.

Not yet a member? Rustan’s The Beauty Source has got you covered! Become a Beauty Addict member for ANY purchase at Rustan’s The Beauty Source with absolutely no minimum amount required! Download the Beauty Addict mobile app on the same day and receive +50 bonus points too. Shoppers can also expect more exciting gifts coming their way! Earn x5 Beauty Addict points for all purchases made within March 5 to 15. Those who will apply for the membership until March 15 will also receive a complimentary Eco Tote and +50 bonus points upon signup. All Beauty Addict promos are applicable in Rustan’s stores and through Personal Shopper on Call.

Make your Voices Heard

Through the power of social media, Rustan’s The Beauty Source invites everyone to unite in celebration of Women’s Month by sharing your favorite beauty products that boost your confidence, inspiring stories, and many more. Don't forget to tag @RustansTheBeautySource in every post. Make your photos and videos stand out by playing around with the exclusive GRLPWR Instagram filters and stickers easily accessible through the @RustansTheBeautySource Instagram account. Together, make your voices heard with boldness and confidence that will pave the way to change.

Dare to use your femininity to make a difference. Learn more about Generation You by visiting @rustansthebeautysource on Instagram and Facebook, or via

Watch the Rustan’s Beauty Addict #GRLPWR Generation You Facebook Live event on March 4 at 4PM via

To get the latest updates on all your beauty essentials, events, special offers, and more, join Rustan’s The Beauty Source Viber Community at

Shop your most-loved beauty products hassle-free with our Rustan’s Personal Shopper on Call service, message/call 0917 111 1952, online at or at your nearest Rustan’s store.

Official hashtag: #RustansBeautyAddictGRLPWR

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