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Article: Rustan's Makati: A Journey of Transformation

Rustan's Makati: A Journey of Transformation

Rustan's Makati: A Journey of Transformation

Marking its 70th anniversary as the country’s leading luxury retail destination, this year sees upscale retail favorite Rustan’s undergo an exciting and transformative refurbishment of its Makati flagship store—a transformation that signals a new era of elevated shopping experience for the capital, as well as the brand’s continued journey of extraordinary style and vision.

The driving force behind this groundbreaking project is down to third generation Tantoco family members Donnie Tantoco as President, and Anton Huang as Executive Vice President for Merchandising, both of whom are pivotal in the perpetual evolution of the store.

Kicking off with the newly renovated Beauty and Fragrance departments opening during the holiday season, this space looks to redefine what a luxury shopping experience is. Collaborating with award-winning international specialists, this refurbished space allows Rustan’s to build on its reputation in bringing only the finest international brands to the people of the Philippines, creating space for not only established favorite key players, but also introducing the latest trailblazing Beauty innovators and up and coming game-changers.

Zenaida R. Tantoco, Chairman & Chief Executive Officer of Rustan’s shared:

"Our story may have started 70 years ago but to this day we continue to be a part of our customer’s lives—our aim is to make the ordinary extraordinary, and we do this through constantly pursuing ways to improve and stay relevant to all of our customers and their individual needs. This includes ensuring that their in-store experience is one that matters and makes a difference."

The newly designed space builds on the passion and drive established by its founders—with sleek and refined interiors that celebrate a legacy of extraordinary taste, style, and reinvention. This concept ultimately creates a truly elevated experience that continues a renowned reputation for excellence in luxury, and only serving the finest.

The renovation hails the next chapter of the unique Rustan’s story. A story that over the past 70 years has been intrinsically linked with the loyal customers of Rustan’s, and one that Filipinos will be able to enjoy and be a part of this coming season as the brand celebrates its phenomenal story throughout the store while work is underway.

Use the expert assistance your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10:00am to 7:00pm. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

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Rustan’s Makati
Main Entrance, Courtyard Drive, facing Glorietta 5
Monday to Sunday 10:00am to 9:00pm

Rustan’s Shangri-La
Main Entrance, Internal Road of Shangri-La Plaza
Monday to Sunday 10:00am to 9:00pm

Rustan’s Alabang
Main Entrance facing Parking Lot of Alabang Town Center, Commerce Avenue
Monday to Friday11:00am to 9:00pm
Saturday and Sunday 10:00am to 9:00pm

Rustan’s Gateway
Main Entrance, General Aguinaldo Avenue facing New Frontier Theater
Monday to Friday 11:00am to 9:00pm
Saturday and Sunday 10:00am to 9:00pm

Rustan’s Cebu
Main Entrance, Cardinal Rosales Avenue
Monday to Sunday 10:00am to 9:00pm

*For Personal Shopper On Call, a minimum purchase of P5,000 automatically grants you free delivery for Metro Manila, Cebu and other Provincial Areas.

For purchases below P5,000, a fixed delivery fee of P200 for Metro Manila and Cebu addresses, and P300 for provincial areas will apply.

Extra-large packages will be charged P500 delivery fee for addresses within Luzon, while P750 is charged for delivery to Visayas or Mindanao.

Complete Terms & Conditions and additional information about the Personal Shopper on Call program can be found at

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