Rustan's Makati: A Journey of Transformation

Marking its 70th anniversary as the country’s leading luxury retail destination, this year sees upscale retail favorite Rustan’s undergo an exciting and transformative refurbishment of its Makati flagship store—a transformation that signals a new era of elevated shopping experience for the capital, as well as the brand’s continued journey of extraordinary style and vision.

The driving force behind this groundbreaking project is down to third generation Tantoco family members Donnie Tantoco as President, and Anton Huang as Executive Vice President for Merchandising, both of whom are pivotal in the perpetual evolution of the store.

Kicking off with the newly renovated Beauty and Fragrance departments opening during the holiday season, this space looks to redefine what a luxury shopping experience is. Collaborating with award-winning international specialists, this refurbished space allows Rustan’s to build on its reputation in bringing only the finest international brands to the people of the Philippines, creating space for not only established favorite key players, but also introducing the latest trailblazing Beauty innovators and up and coming game-changers.

Zenaida R. Tantoco, Chairman & Chief Executive Officer of Rustan’s shared:

"Our story may have started 70 years ago but to this day we continue to be a part of our customer’s lives—our aim is to make the ordinary extraordinary, and we do this through constantly pursuing ways to improve and stay relevant to all of our customers and their individual needs. This includes ensuring that their in-store experience is one that matters and makes a difference."

The newly designed space builds on the passion and drive established by its founders—with sleek and refined interiors that celebrate a legacy of extraordinary taste, style, and reinvention. This concept ultimately creates a truly elevated experience that continues a renowned reputation for excellence in luxury, and only serving the finest.

The renovation hails the next chapter of the unique Rustan’s story. A story that over the past 70 years has been intrinsically linked with the loyal customers of Rustan’s, and one that Filipinos will be able to enjoy and be a part of this coming season as the brand celebrates its phenomenal story throughout the store while work is underway.