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Top 10 Most-Loved Fragrances of the Moment
Beauty

Top 10 Most-Loved Fragrances of the Moment

In a sea of new launches, only a handful of fragrances stand their ground.

Worn, loved, and reordered—whether as a treat for themselves or a surprise gift for someone they adore—it's these scents that keep making repeat appearances in their carts. Curious about the it-crowd’s perfume rotation? This list reveals rustans.com’s top ten fragrances of the moment.


1

      DIPTYQUE

      L'Eau Papier Eau de Toilette

Scent family: Floral woody

Why we love it: Soft, powdery, and intimate, like slipping into freshly pressed sheets. The subtle woody undertones make it perfect for mornings when you want to feel effortlessly put-together

 


2

      Maison Francis Kurkdjian

      Baccarat Rouge 540 Eau de Parfum

Scent family: Woody ambery floral

Why we love it: The ultimate head-turner scent. Airy yet dense, sweet yet mineral—it's difficult to describe, but impossible to ignore

 


3

      Creed

      Green Irish Tweed

Scent family: Woody fresh

Why we love it: To wear it is to be unforgettable. Crisp, classic, and powerful, perfect for those who prefer their scents clean and sharp

 


 4

      Jo Malone London

      English Pear & Freesia Cologne

Fragrance family: Fruity

Why we love it: If a blooming garden were a scent, this would be it. Juicy pear and freesia make it fresh, playful, and perfect for daytime wear

 


5

      Maison Margiela

      Replica Lazy Sunday Morning Eau de Toilette

Scent family: Floral woody musk

Why we love it: Feels like soft laundry, sunlight, and nothing on your calendar. Best for off-duty and laid-back days when you still want to feel refined

 


6

      Givenchy

      Tartine et Chocolat Ptisenbon Eau de
Toilette

Scent family: Floral green

Why we love it: The ultimate skin scent. Fresh, pure, and delicate, it works for everyone—from young girls and boys to moms and moms-to-be

 

 


7

      Lacoste Fragrances

      Pour Femme Eau de Parfum

Scent family: Floral woody

Why we love it: Clean, feminine, and edgy all at once. Fresh florals meet warm moody notes, making it your trusty scent for all types of plans

 


8

      Versace

      Eros Eau de Parfum

Scent family: Woody oriental fresh

Why we love it: A scent fit for a modern-day Greek god: strong, confident, and magnetic. The citrus and mint give energy, while tonka and vanilla leave an addictive trail

 

 


9

      BVLGARI

      Omnia Amethyste Eau de Toilette

Scent family: Floral

Why we love it: Floral, luminous and fun. Leaves iris and rose on your skin, making it your vanity's most elegant secret weapon

 


10

      Dolce&Gabbana

      Devotion Eau de Parfum Intense

Scent family: Bright gourmand

Why we love it: Think Italian pastries, but in fragrance form. This scent is sweet, warm, and totally wearable, like dessert for your senses

 

 

Loved by collectors, gifted to friends, or picked as daily staples, these are the fragrances that have stood the test of time and taste. Discover them on rustans.com and let your next favorite fragrance find you.

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