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Beauty

Rooted in Strength: Hair Journeys with PHYTO

Hair is more than just a style; it is a timeline of our lives. It holds the memory of our boldest experiments, our seasons of change, and our moments of recovery. In a world that often demands perfection, true beauty lies in resilience—the ability to grow, adapt, and come back stronger.

For over 50 years, PHYTO has pioneered the science of botanical hair care, proving that the most powerful solutions are found in nature. Just as a plant draws vitality from the earth, our hair draws its life from a healthy scalp and targeted care. We sat down with six influential voices who shared their own "hair journeys," proving that whether you are recovering from postpartum changes or expressing yourself through vibrant color, the secret to great hair is staying rooted in strength.


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Strength in every phase

 

"One word I would use to describe my hair journey is resilience," shares Hannah Avanzo, a voice in politics and journalism. For Hannah, hair has weathered the changing seasons of life, moving from dry and brittle phases to a commitment of daily care. It’s a sentiment echoed by beauty content creator Vic Perez, who describes her journey as "evolving." Growing up with rules about how her hair should look, Vic eventually found power in discovering what worked for her unique texture.

 


For others, hair is a canvas of joy and identity. Celebrity hairstylist
Renz Pangilinan calls his journey "fun," having fearlessly transitioned through every color of the rainbow— from green to pink to his iconic blonde. Meanwhile, fellow stylist Valerie Corpuz views her hair as "life-changing," a testament to how a great look can shift one's entire perspective.

 

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Finding strength in vulnerability

 

“Experiencing it myself, it was something that made me realize that these processes are normal,” shares Dermatologist Dr. Chesca Sy-Alvarado. For Dr. Chesca, this personal journey with hair changes bridged the gap between clinical expertise and heartfelt empathy. Perhaps the most poignant form of strength is the courage to repair.

 

Content creator Rima Ostwani opens up about the "scary moment" of postpartum hair loss—a reality faced by many new mothers. "My hair started feeling lighter, my ponytail thinner," she recalls. But rather than settling, she realized that shedding was part of the healing process. By honoring her body’s transition and choosing products that actively restored her hair’s vitality, she turned a moment of vulnerability into a journey of renewal.

 

Tools for the journey


Every strong foundation requires the right support. To help these iconic personalities maintain their resilience, they turn to PHYTO’s botanical formulations. Here are the heroes behind their healthy hair:





Phyto 7 Nourishing Day Cream

Used by Hannah Avanzo

A cult favorite for a reason, this leave-in conditioning cream is like a daily moisturizer for your hair. Enriched with seven plant extracts, it hydrates and protects dry, fine-to-medium hair without weighing it down, ensuring resilience against daily friction and split ends.

 





230°C Heat Protectant Spray Anti-Breakage
Used by Vic Perez

For those who love to style, protection is non-negotiable. This thermo-active spray repairs the internal structure of damaged hair while shielding it from heat styling. It ensures that "evolving" your look doesn't mean compromising your hair's integrity.

 







Dermo-Soothing Shampoo

Used by Valerie Corpuz

Healthy hair begins with a healthy scalp. This gentle, anti-itching shampoo is formulated to instantly relieve irritation and restore the scalp's protective barrier. It is the perfect reset for sensitive scalps needing a calm, comfortable foundation.






PURPLE No Yellow Shampoo

Used by Renz Pangilinan

Maintaining the perfect blonde requires combatting brassiness. This purple shampoo neutralizes unwanted yellow tones in bleached or gray hair while nurturing the fiber. It keeps bold colors looking cool, bright, and salon-fresh.





REPAIR Repairing Shampoo

Used by Rima Ostwani

Designed for damaged and brittle hair, this shampoo reconstructs the hair fiber using botanical keratin. It fills in the gaps in the hair structure, returning strength, silkiness, and shine to hair that has been weakened by stress or hormonal changes.



Cultivating your natural resilience

Your hair journey is uniquely yours, but you don't have to walk it alone. Whether you are looking to repair, protect, or simply nourish, PHYTO offers a ritual rooted in the power of plants and the science of strength.

Shop PHYTO at Rustan’s Beauty Source in Makati, Shangri-La, Alabang, Gateway, and Cebu, or online at rustans.com.

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