Just the name itself just brings you to think about Talitha Getty, also known as "The Queen of 1960s Marrakech." She was considered to be a founder of the hippie chic or boho chic style when she started posing in a brocade Moroccan caftan on the rooftop of her Marrakech house, aptly referred to as Le Palais du Zahir.
In one's mind, Morocco is painted vividly in saturated technicolor. Alleyways turned into some sort of refined organization, divided into souks (a bazaar or market), each peddling its own products. Look up and you will see natural wools in technicolor dyes hanging from the roof.
Morocco opens your eyes to color. Every city has its own unique color motif—Marrakech is known for green and red like the flag; Essaouira, for blue and white like the beach; Chefchaouen is also known for a particular shade of blue. And all of the residents of each city dress accordingly.