It's time to refresh our fragrance collections with the newest and most exciting trends. Whether you’re a fragrance enthusiast or just looking for something new, this year’s trends have something for everyone. From fruity bursts to luxurious musks, here are the must-try scents for 2025, all available at Rustan's online.

The last year saw the resurgence of fruity fragrances, especially those with delicious cherry notes. This year, fruity perfumes continue to reign, with stone fruits like peach, nectarine, and cherry taking center stage. These fragrances offer a perfect balance of sweetness and sophistication, with notes that are as refreshing as they are irresistible.

For a more refined, all-season fragrance, pair fruity notes with woody or earthy undertones. This gives your scent a playful yet elegant vibe that works throughout the year.

The gourmand trend is still going strong in 2025. Fragrances with delectable notes of vanilla, coffee, honey, and caramel continue to dominate, but with a more sophisticated twist. These sweet, dessert-like perfumes are perfect for those who enjoy indulgent, warm scents.

To add a grown-up touch, look for gourmand perfumes that mix sweet notes with florals or spices. A fragrance like Burberry Goddess Eau de Parfum blends a trio of powerful vanillas with luminous lavender, creating a warm yet refined scent that embodies confidence, strength, and kindness—perfect for any occasion.

Niche fragrance brands have become more popular, but for those looking for a unique fragrance without the hefty price tag, layering scents is the way to go. This year, fragrance layering continues to be a big trend, allowing you to create your personal scent by mixing and matching perfumes.

Start with a base fragrance you love—perhaps a vanilla or floral scent—and layer it with others that appeal to you. A fruity note or a hint of musk can add depth, allowing you to experiment and create a signature scent.

Musk and oud fragrances are making a major comeback this year. These notes are known for their rich, deep qualities and sensual appeal. Modern versions of musk and oud, however, are lighter and more natural, giving you a fragrance that is elegant and subtle.

This trend is perfect for those who enjoy fragrances with depth and complexity but want something less overpowering. The use of synthetic musks and sustainable oud adds an ethical, clean twist to these classic notes.

Genderless fragrances continue to rise in popularity in 2025, offering versatile scents that can be embraced by anyone. These perfumes harmoniously blend traditionally masculine and feminine notes, creating a balanced, multi-dimensional experience.

Perfect for those who want a fragrance that transcends traditional gender labels, genderless scents are designed to fit any mood or occasion. This trend reflects the broader movement toward inclusivity and personal expression.

When approaching the warmer months of 2025, expect to see more fragrances featuring yuzu. This citrus fruit offers a bright, fresh scent that sits somewhere between lemon and mandarin. Yuzu perfumes are perfect for anyone who loves citrus but wants something with a bit more character.

This zesty note will be featured in both fresh daytime scents and more complex fragrances. It’s sure to be a favorite for the sunny days ahead.