There are about 17,000 species of butterflies in the world and in the United States alone, about 19% are at risk of extinction. The monarch butterfly is disappearing at one of the highest rates in the US. Part of this is because they have a migration pattern thousands of miles long so when habitats are lost along the way, they can’t complete this journey. In Florida, the Schaus' swallowtail has been listed as threatened since 1976 and endangered since 1984, and was the first butterfly to be protected under the Endangered Species Act. However, it’s still endangered today. The Palos Verdes blue butterfly in California is largely threatened by weed management.

As founders of a clean beauty movement that ensures a happier, healthier planet for all, Clean Beauty Collective became concerned when they initially learned of the threats facing insects that help the planet's ecosystem thrive. In its efforts help protect the planet and its beautiful butterflies, the fragrance brand partnered with EarthDay.org to support their Protect Our Species program.

This year, they are raising awareness about declining butterfly populations by launching CLEAN RESERVE Lush Fleur.

The latest perfume with a purpose, CLEAN RESERVE Lush Fleur is inspired by a flower's delicate petals, captivating one's senses with its delightfully fresh and floral fragrance.

At its heart, the fragrance features notes of gardenia, jasmine, and damask rose balanced with top notes of bergamot, mandarin, and raspberry, while essence of musk and vanilla round out its base.

Woven throughout is a bouquet of amber, vanilla and moss for a bright and sparkling scent that is reminiscent of a warm summer breeze.

Crafted with the people and planet in mind, CLEAN is always cruelty-free, vegan, gluten-free, and phthalate-free. Working with vendors who use green manufacturing processes and minimizing the amount of waste produced by the packaging is of paramount importance. The cap is made of sustainable wood from Spain. The glass bottle is recyclable, and the carton is made from FSC-certified paper printed with nontoxic soy and water-based inks. The corn-derived cellophane is biodegradable and compostable.

Crafted with the people and planet in mind, CLEAN is always cruelty-free, vegan, gluten-free, and phthalate-free. Working with vendors who use green manufacturing processes and minimizing the amount of waste produced by the packaging is of paramount importance. The cap is made of sustainable wood from Spain. The glass bottle is recyclable, and the carton is made from FSC-certified paper printed with nontoxic soy and water-based inks. The corn-derived cellophane is biodegradable and compostable.

Like other CLEAN Reserve fragrances, Lush Fleur lets you to personalize your own signature scent by wearing it alone or by layering their fragrances. What you'll get is an uplifting eau de parfum that will make you feel confident, feminine, and flirty for any occasion.

By purchasing a sustainable scent like CLEAN, the brand hopes to protect crucial creatures like the butterflies. They are not just beautiful, they’re precious pollinators in our ecosystem who need our help to survive. Through its program with EarthDay.org, CLEAN aims to make a difference one spritz at a time.

Pair Lush Fleur with Other CLEAN Reserve Scents