For the Christmas season this year, Giorgio Armani captures a mood full of magic and fantasy in a new film inspired by the spirit of Sì Passione, its iconic feminine fragrance. Interpreted by Oscar-winning actress Cate Blanchett, the brand’s Global Beauty Ambassador, this film radiates a magical and extravagant charm.

In the film, the Australian actress playfully leaps between the mesmerizing wheel’s cabins while embodying the Sì spirit of a life lived with spontaneity and intensity. As she makes her holiday wish, she rides in the spinning wheel and give, receive, and discover the most spectacular Armani beauty gifts, embracing the season’s dreamlike mood.

Sì Passione by Giorgio Armani is a bright and sensual perfume that emits confidence, seduction and strength, suited to the modern woman.

A radiant, sensual scent that exudes confidence, charm and strength. Initially fresh and sparkling, it is dominated by spicy notes of pink peppercorns for a dazzling burst of adrenaline, while bold, dazzling accents of pear grab the attention and light up the iconic nectar of blackcurrants for a bold touch of style. The floral heart beats passionately with feminine notes of jasmine and rose, with a powerful scent reminiscent of a woman capable of showing extraordinary strength if driven by passion.

Enjoy the magic of the holidays as you make a wish and spin the wheel with Giorgio Armani.