Longchamp unveiled Malaysia's largest boutique at The Exchange TRX with the presence of Longchamp Ambassador Kim Se-Jeong

3 February 2024 marked a significant milestone for Longchamp as the renowned leading aspirational Parisian fashion house celebrated the grand opening of its largest boutique in Malaysia. Located at Lot G.38.0, Ground Level, The Exchange TRX, the event was a dazzling affair, attended by an elite guest list, that included the esteemed Longchamp Ambassador, Kim Se-Jeong, along with a line-up of other local luminaries.

The excitement reached a fever pitch as the radiant Kim Se-Jeong, made a grand entrance at the new Longchamp boutique. Dressed in stunning Longchamp SS24 collection, Kim Se-Jeong turned heads and stole the spotlight, setting the tone for the afternoon of glamour. Her arrival was nothing short of a showstopper, as her poise and elegance added an extra layer of brilliance to the event. Undeterred by the overcrowded surroundings, she graciously interacted with her congregation of fans, who were waiting patiently to catch a glimpse of her ethereal beauty.

With a space spanning across 2,893 square feet, the new Longchamp boutique in The Exchange TRX is the largest in Malaysia, offering full collections of bags, small leather goods and accessories for both women and men and shoes and ready-to-wear for women.

This grand opening marked a significant milestone for the renowned leading aspirational Parisian fashion house. Longchamp is commited to providing exceptional craftsmanship and innovation, which promises to cater to the discerning tastes of retail patrons.

The event was further enhanced by the presence of Mr. Jean Cassegrain, President of Longchamp, as well as local personalities who brought their own unique flair to the celebration. Daiyan Trisha, Eyka Farhana, Mimilana, Jestinna Kuan, May Ho, and Phei Yong, among others, graced the event and showcased their distinctives style, wearing the latest season of Longchamp apparel and accessories.

The boutique opening was not merely a celebration of fashion but also a testament to the brand’s enduring legacy. The event brought together media, influencers, celebrities, and fashion enthusiasts, creating an unforgettable afternoon that will be remembered in the annals of Malaysian luxury fashion.

Longchamp unveiled Malaysia's largest boutique at The Exchange TRX with the presence of Longchamp Ambassador Kim Se-Jeong

With a space spanning across 2,893 square feet, the new Longchamp boutique in The Exchange TRX is the largest in Malaysia, offering full collections of bags, small leather goods and accessories for both women and men and shoes and ready-to-wear for women.

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