3 February 2024 marked a significant milestone for Longchamp as the renowned leading aspirational Parisian fashion house celebrated the grand opening of its largest boutique in Malaysia. Located at Lot G.38.0, Ground Level, The Exchange TRX, the event was a dazzling affair, attended by an elite guest list, that included the esteemed Longchamp Ambassador, Kim Se-Jeong, along with a line-up of other local luminaries.
The excitement reached a fever pitch as the radiant Kim Se-Jeong, made a grand entrance at the new Longchamp boutique. Dressed in stunning Longchamp SS24 collection, Kim Se-Jeong turned heads and stole the spotlight, setting the tone for the afternoon of glamour. Her arrival was nothing short of a showstopper, as her poise and elegance added an extra layer of brilliance to the event. Undeterred by the overcrowded surroundings, she graciously interacted with her congregation of fans, who were waiting patiently to catch a glimpse of her ethereal beauty.