Longchamp Le Roseau: A timeless treasure reimagined

Le Roseau, a beloved symbol of elegance, takes center stage this Fall-Winter 2024 at Rustan's. This iconic bag, a cornerstone of Maison Longchamp for over three decades, receives a fresh update, breathing new life into its timeless design. Recognized for its sleek lines and signature bamboo-inspired clasp, Le Roseau has captivated women across generations with its perfect blend of sophistication and functionality.

The revamped Le Roseau made a grand entrance at an exclusive media event held at Rustan's Shangri-La Plaza. Fashion enthusiasts gathered to witness the unveiling, including notable guests Verniece Enciso, Patricia Prieto, Cath Sobrevega, and Candice dela Cruz. Dressed to impress, the stylish crowd perfectly embodied the spirit of Le Roseau—a fusion of enduring elegance and contemporary style. This dazzling event set the stage for the reinvented Le Roseau, as guests admired the bag's fresh and captivating evolution.

For Fall-Winter 2024, Le Roseau comes alive with a refreshing palette that spans from timeless neutrals like clay, paper, and chestnut to vibrant pops of color including bright green, celadon, and orange. The bag’s ability to balance classic and contemporary makes it the must-have accessory for the season. With every new iteration, Le Roseau proves that, like its namesake—the reed—it bends, but never breaks.

This reinvention solidifies Le Roseau as the season’s essential, combining the best of tradition and innovation.