There’s no doubt that Japan is a beauty mecca; no trip is ever complete without scouring through their never-ending shops and drugstores. Tokyo, the cosmopolitan capital, is a must-visit for anything beauty. The Japanese people’s thrust on minimalist beauty—skincare to be specific—has permeated through the lives of beauty enthusiasts all over the world. One brand that has been a must-have in everyone's arsenal: ANESSA.
ANESSA is one of the key brands from Shiseido and is available in Japan and across Asia. It is a home brand of Shiseido dedicated to offering the ultimate UV protection. Going beyond sunscreen, ANESSA aims to help people lead healthy, active, fun-filled, beautiful lives under the sun.
Since 1915, Shiseido has been doing years of research and development on UV-ray protection. It was in 1923 when Shiseido first introduced sunscreen products in Japan with the launch of Uviolin.
However, ANESSA's journey as an expert in UV protection began in 1992. This brand aims to be the main partner for activities and enjoying life under the sun, and keeping skin glowing now and in the future.
As ANESSA celebrates 100 years of Japanese UV-Technology—and its first year at Rustan's—we take a look at their milestones since it began.
