It takes a considerable amount of effort to make something look effortless. When you get it just right, you can even make looking this good look easy when it's anything but.

This is true for many facets of life, but even more so for a modern man's grooming. There is so much subtle nuance and versatility to be found in a man's grooming ritual. And on days like Valentine's Day, it's just the right time to take things up a notch and go the extra mile while maintaining that cool, suave exterior that makes it look like this comes naturally to you.

Why? To not only look good for your partner but to feel good about yourself too. When you hold yourself together in such a way that you feel clean, refined, and put-together, you exude confidence that cannot be bottled in an essence or cheated in any way. It seeps in the very way you walk, talk, and carry yourself.

So, rustans.com provides you three looks with sophisticated, intricate steps so you can elevate your charm on the most romantic day of the year that will have your partner falling for you all over again—hook, line, and sinker.

boyish charm

Who can resist the allure of a little boyish charm? In its innocence, you portray an air of trustworthiness and approachability with a dash of daring—perfect for wooing your partner.

Start off with wet hair and lightly apply Phyto Pro Curl Energizing Cream up until the roots of your hair. Make sure the product is evenly distributed all throughout your hair in order to create that natural, soft bounce later on. Apply a bit of heat protectant on your hair whenever you are about to heat style your hair.

Next, dry it off with Vidal Sassoon Neo-Retro Twist Dryer at a low heat to prevent breakage and damage. Afterwards, when your hair is dry, style it so with BaByliss Connismooth Versatile Iron to create tight, soft curls. As a general rule of thumb, curl the hair at the sides away from your face and randomize your curling pattern at the top. This helps your hair retain its shape as the curls work together to keep each other up, and against gravity. Lightly tousle and style your hair until you're happy with the look.

Just before you head out, don't forget to spray on a pleasing scent. You can't go wrong with a classic masculine perfume like the Acca Kappa White Moss Eau de Parfum. With a classic look like this that exudes a boyish, trustworthy charm, it pays to keep things traditionally sophisticated while still looking approachable and youthful. Lastly, finish off your look with a pair of stylish sunglasses like Privé Revaux The Voltaire Champagne Gold/Clear to instantly elevate your style.

Perfected suave

Nothing exudes power quite like perfected simplicity. Without the bells and whistles of frivolity, it takes confidence to pull this look off. When every angle of the look is smoothly put-together, you stand out with an aura that speaks beyond class and sophistication.

This is precisely the look of a man who has it all together, and looks like it comes naturally to him—when really, it's an art.

To start, nothing beats a clean shave. Lather on Clinique for Men Aloe Shave Gel onto your face before you shave. A shave gel like this prevents microtears in your skin, which then also prevents things like ingrown hairs and accidental cuts. Ensure a professional, smooth finish when you use your Philips S1030 Aquatouch Wet and Dry Electric Shaver as it makes shaving easy and a breeze. And on Valentine's Day, you don't want any accidents or mishaps.

Next, use a rounded brush like Acca Kappa Thermo-Natura Brush to brush your hair back to your desired, smooth style. Try not to brush your hair when it's wet as a style like this works best with dry hair. And as an added rule, you ought not wash your hair more than three times a week in order to preserve your scalp's health.

Still, if your hair's freshly washed and too smooth to style, it's nothing a little Phyto Phytovolume Actif can't fix. Add life to your hair with a few sprays of this product, or onto the brush itself as your brush your hair back into its smooth shape. Using the coolness of the bottle, lightly glide the bottle along your hair to tame any flyaways as the cool temperature of the bottle allows the hair to settle and be tamed much quicker and for longer.

Lastly, make this date one that you'll remember every time you spray on diptyque Vetyverio Eau de Parfum. This simple, elegant fragrance is universally adored by all as it evokes warm, woody scents that are simply irresistible, which is exactly what you want to be on the most romantic day of the year.

High-class heights

Elevate yourself to new heights when you nourish your appearance from beyond what can be washed away in a single shower. When your skin is nurtured and nourish, you exude a flawless glow that is a hallmark of a high-class man who has his priorities in order.

Start off with a simple skin-care routine. Cleanse your face with Clinique for Men Face Wash to ensure a cleansed base. Restore your face's acid mantle with Dermalogica Redness Relief Essence to protect your skin. Don't forget your eyes with Clinique for Men Anti-Age Eye Cream to reduce the appearance of fine lines and dark circles.

Define your natural angles with a bit of Clarins V Shaping Facial Lift. This extraordinary product does wonders for your cheek bones and jaw line, defining these lines which make you look sharper and accentuates your features better. Lastly, lock these products in place with your Clinique for Men Maximum Hydrator Activated Water Gel Concentrate as it also restores well-needed moisture to your skin, which makes you appear more youthful.

Style your hair in a way that makes you feel confident and make sure it stays that way with a generous spray of Phyto Phytolaque Miroir - Medium Hold. This hairspray makes sure that your hair stays in place throughout your Valentine's Day date but remains soft enough to touch and soft enough for your partner to run their fingers through.

And just before you step out of your home to go to date night, spray on the seductive and decadent notes of lavender and patchouli in Gucci Guilty Black Eau de Toilette to really capture the air of high-class sophistication that a modern gentleman like you deserves to exude.  

Valentine's Day is a day when lovers ought to go the extra mile and look nice for both themselves and their partner. Make an effort to make looking this good look effortless and you'll have your partner unable to resist you, in an instant.

Photographers: Oliver Tam and Joy Frances Ulit
Art Directors: Jonnah Dayuta, Kevin Dexter Magno, and Hans De Barras
Producer: Jonnah Dayuta
Stylist:Timothy Diao and Alex Lizares
Production Coordinator: Elaine Contreras
Makeup: Lio Javier
Hair: Gladys Tiosen
Model: Kuya Sawa of Farrah Models
Shot on location at The Picasso Boutique Serviced Residences
Visit @thepicassomakati for more information