Givenchy Gentleman Society: The Modern Man's Scent of Distinction

The term "gentleman" has held deep significance in the world of Givenchy, especially since the birth of a legendary fragrance in 1975. But just as times have evolved, so have the gentlemen of today. Givenchy now envisions them as part of a contemporary and disruptive Gentleman Society—a community reflecting multifaceted masculinity, resolutely forward-thinking.

What unites these modern gentlemen? Values of respect, open-mindedness, empathy, and elegance. It's about constantly rewriting the rules while staying true to themselves and their commitments, regardless of their origin or story. This shared mindset inspired a unifying fragrance, and Givenchy welcomes anyone who identifies with this ethos to the Gentleman Society.

The Gentleman Society bottle is a work of art, combining strength and refinement, mirroring Givenchy's fusion of streetwear influences with couture sophistication. Its architectural lines, paired with an enigmatic interior lacquering, evoke an air of mystery. The fragrance's name is replaced by an embossed metal plate adorned with the iconic Givenchy 4G logo, making it a true emblem of the Gentleman Society. In line with the brand's eco-responsibility, the bottle comprises 15% recycled glass, and the packaging features FSCTM-certified cardboard, enhancing its elegance.

Gentleman Society is a floral woody aromatic fragrance with a captivating, distinctive trail. Perfumers Maïa Lernout and Karine Dubreuil have combined top-quality materials to craft this unique fragrance, showcasing the flower-wood duality that's a hallmark of Givenchy's perfumes.

The scent opens with a burst of freshness, blending juniper berries and cardamom to create an invigorating aromatic duo. Clary sage adds an herbaceous, aromatic touch, giving way to the heart of the fragrance—a wild narcissus flower mingling with a deep woody accord. The rich woods include cedarwood from the Himalayas and sandalwood from Australia, sourced from organic agriculture, as well as a quartet of vetivers from different origins and extractions. A salty spray accord adds a surprising twist, while ambroxan and vanilla absolute from Madagascar create a warm, enveloping base, imbued with sensuality.

A composer, singer, pianist, poet, and actor, Benjamin Clementine epitomizes the new gentleman attitude. Hailing from a multicultural background, he embodies modernity, generosity, and elegance. His self-taught journey from subway performer to international acclaim exemplifies his unique style.

In the Gentleman Society campaign, Benjamin Clementine invites us to join a collective adventure, uniting talents as creative and audacious as him. The campaign features skater Matthias El Koulali and dancer Sullian Rios, showcasing a contemporary spirit and a new kind of elegance that is both streetwise and couture.

In a world where the half-open door with the 4G logo promises an exciting journey, these gentlemen bring a breath of fresh air, celebrating a style that is at once modern and timeless.