Published in Iconic Magazine Spring/Summer 2019

Fashion Nowadays

Fashion has evolved, to be not only an expression of status, but a form of free speech.

Our first clothes existed to protect our body from harm and cold. Then, fashion evolved to a symbol of status. Thorstein Veblen, the US economist, states in his book, The Theory of the Leisure Class (1899)—"...our apparel is always in evidence and affords an indication of our pecuniary standing to all observers at first glance."

Nowadays, it has evolved again, to be not only an expression of status, but a form of free speech. What we wear and how and when we wear it is an expression of our true self. Clothes are our second skin, and nothing is more important than feeling comfortable in it. They provide others with subtle clues to what we stand for and what is important for us.

You have to dress for yourself. Wear something that is true to your own personal style and offers a glimpse of who you are.

– Ricardo Preto, Creative Director