Calvin Klein presents Spring 2024 filled with bold confidence and timeless icons

Calvin Klein unveils its captivating Spring 2024 campaign, a multifaceted exploration of individuality and confidence. The campaign spotlights a diverse range of global ambassadors, each embodying the brand's signature youthful energy and minimalist aesthetic.

This season's campaign delves into the worlds of music, fashion, and film, showcasing the power of self-expression through captivating visuals lensed by renowned photographers Mert Alas and Mok JungWook. The campaign promises a dynamic exploration of the Spring 2024 collections, highlighting iconic Calvin Klein pieces reimagined for a new generation.

Grammy-nominated musician Jung Kook exudes effortless cool in the opening chapter. Captured by legendary photographer Mert Alas, Jung Kook showcases his magnetism in the brand's latest denim collection at the iconic Grand Central Station. The campaign highlights the season's key pieces: the 90s Straight Fit Jeans, a nostalgic nod to a classic silhouette, and the Oversized Monogram T-Shirt, featuring a tonal take on the iconic Calvin Klein logo.

The campaign culminates with global superstar Jennie, who brings her playful charisma to life in a celebration of Calvin Klein's iconic underwear and jeans. Mert Alas' lens captures Jennie's vibrant energy, elevating each essential to an emblem of confidence. The campaign showcases the season's updates: the Intense Power underwear collection featuring a bold logo iteration, and the sensually minimalist lingerie line designed for comfort and allure. The 90s Straight Jeans return, offering a relaxed yet effortlessly stylish look.

Beyond the international music scene, the campaign expands its reach to Asia, featuring renowned Thai actor and singer Bright, Chinese-American rapper and singer Mark Tuan, and Thai actress and model Davika Hoorne. Captured by Mok JungWook, each talent embodies the youthful spirit of the Calvin Klein Jeans Spring 2024 collection. The campaign showcases the diverse range of denim fits available, from the classic Straight styles for Bright to the Body and Taper cuts for Mark Tuan, and the High Rise Flare jeans for Davika Hoorne, emphasizing the collection's ability to empower every individual's unique style.

Throughout the campaign, Calvin Klein stays true to its heritage of celebrating bold confidence and timeless design. The Spring 2024 collection offers a fresh take on iconic pieces, infused with a youthful energy that resonates with a new generation. Whether it's the effortless cool of denim or the essential comfort and allure of underwear, Calvin Klein empowers individuals to express their authentic selves with confidence.

Discover the collection and explore more of Calvin Klein now.