A man exploring an enticing new side of heroism: the courage to embrace who you truly are. A man on a journey to self-discovery. An explorative spirit, with a centred sensibility. His energy exudes tender soulfulness, expressed by the presence of the horse, a powerful creature that represents our hero’s strength. Esoterically, power is in the aptitude of the man—how he reconnects with his natural instincts to tame the beast within but just so lest he forsakes the carnal pleasures of what it is to be human.

Introducing Burberry Hero Eau de Parfum.

Striving to awaken the hero within, Burberry concocts a scent that is freedom-inducing yet paradoxically intoxicating—a combination deemed necessary to spark personal transformation.

Blending notes of pine needles, benzoin, and incense into a base of warm cedar wood oils, Burberry Hero Eau De Parfum comes together to create the ultimate fusion of sensuality and strength—a sentiment not so dissimilar to the effect Adam Driver, the face of this fragrance, evokes as he is captured beside a horse, a notable figure of strength and stamina. Bottled in an asymmetric cut glass that illicit feelings of new beginnings and vigour, the Burberry Hero fragrance encourages rebirth and transformation at every stage.

Discussing more about the inspiration behind the scent, perfumer Aurélien Guichard said, “My inspiration for Burberry Hero Eau De Parfum was my memory of the Landes forest, where pine trees grow close to the ocean. The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate. For me, the sensual and crystalized resins included in the fragrance represent the power of reconnecting with your natural instinct.”

Just like the scent itself, the bottle for Hero Eau de Parfum is a stronger, deeper, and darker take on the 2021 eau de toilette bottle. The Eau de Parfum has a rich oak and gold-tone—inspired by the house codes—that offers a bold new take on the double-walled glass Hero bottle created by designer Riccardo Tisci.

As he runs across a barren beach, Adam Driver exudes the imitable strength and powerful demeanour exuding from Burberry’s latest installment of its fragrance lineage. Natural instinct is what the American actor embodies as he makes a comeback in Burberry Hero Eau de Parfum’s imagery that makes him as rich as Croesus: a man who always makes the first move be it dangerous or delightful.

Driver indeed has this incredible depth in articulating what masculinity means today, how strength can be subtle, and emotions can empower. The same with the scent itself– a fresh, peppery blend of pine, cedarwood, and juniper. Burberry Hero encapsulates modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity.