ZURU
Founded in 2003 by New Zealand’s Mowbray siblings, ZURU has evolved from humble beginnings into a global powerhouse in toy innovation. Renowned for automated precision, the brand delivers high-performing, trendsetting playthings, from viral Mini Brands collectibles to high-speed X-Shot blasters and interactive Robo Alive creatures, disrupting play with unmatched quality.
Unleash excitement and creative discovery with ZURU’s cutting-edge action toys at Rustan's
Starting in a small garage in New Zealand, three siblings set out to revolutionize how families experience entertainment and creative play. ZURU quickly established itself as a forward-thinking force by pairing imaginative toy design with advanced manufacturing techniques. By constantly pushing the boundaries of interactive fun, the company transforms everyday playtimes into thrilling, immersive adventures that captivate children and pop-culture enthusiasts around the globe.
Engineered for durability, speed, and meticulous detail, the lineup offers something dynamic for every age group—from miniature replica collectibles that inspire display-worthy curation to high-performance blasters designed for active outdoor battles. Each item encourages screen-free engagement, strategic thinking, and social play among friends. Elevate your family's playtime with world-class entertainment. Discover the complete ZURU collection today at rustans.com.
Corporate gifting solutions
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Email: corpsales@rustans.com