Sustainable and fun silicone toys for kids with Scrunch at Rustan's

Scrunch is a UK-based toy brand celebrated for its high-quality, sustainable silicone toys and accessories for children. Founded with the idea of creating flexible, durable alternatives to rigid plastic toys, Scrunch products are made primarily from recyclable silicone that squishes, folds, and scrunches for easy storage and travel.

From beach buckets and sand sets to balls, spades, and outdoor play accessories, Scrunch designs encourage imaginative, active play whether at the beach, garden, bath, or on the go. The brand emphasizes eco-friendly production, thoughtful sourcing, and responsible materials, ensuring toys are safe, long-lasting, and enjoyed by children and families around the world.