Rustan's: Celebrating 70 Years of the Extraordinary

2022 hails the 70th anniversary of upscale retail favorite Rustan’s, with celebrations taking place this coming season in-store and online.

Started in 1952 by Gliceria ‘Glecy’ Rustia-Tantoco with the full support of her husband Bienvenido ‘Benny’ Tantoco, Sr., Rustan’s was born from a true passion and appreciation of the best quality items and brands from across the globe. Their extraordinary style and vision created the brand that today is the country’s leading luxury retail destination, serving only the finest brands, products, and service.

To commemorate the last 70 years of excellence, this coming season sees a great celebration of historic moments in time displayed in store and online—not only from the brand’s rich history as a leading beacon in fashion innovation for the Philippines, but also interestingly featuring key memories from the many loyal customers who cross-generationally are intrinsically part of this extraordinary story. Highlights include groundbreaking moments that showcase founder Glecy being the first person to licence Christian Dior in the Philippines, bring an exclusive distribution of Lacoste to the country, and open the first Charriol boutique also. It also features customer stories, from the everyday to the momentous—all of which showcase how Rustan’s takes the seemingly ordinary and makes it extraordinary, through dedication to excellence in goods and service.

Zenaida R. Tantoco, Chairman & Chief Executive Officer of Rustan’s shared:
“70 years ago, my mother Glecy had a vision to bring the most luxurious and exciting brands to the Philippines - something that had never been done before. Today her legacy is still alive, and the boundaries that she broke ensures that we still offer only the top brands, only the finest products and only the best service. We are who we are because of her, alongside our ever-loyal customers who are such an entwinned part of our Rustan’s story. Our promise is to constantly pursue how we can continue to make the everyday special for them, and the seemingly ordinary, extraordinary.”

As part of the celebrations, customers will be invited to share their key Rustan’s moments from over the years to cement their part in this continued historic journey and engage as part of a Your Story is Our Story campaign. Alongside this, celebrations will also see many in-store events, promotions, and exciting new brands and collections being launched alongside an online anniversary sale—all encapsulated within a dynamic graphic that speaks to Rustan’s’ future.

Marking its 70th anniversary as the country’s leading luxury retail destination, this year sees upscale retail favorite Rustan’s undergo an exciting and transformative refurbishment of its Makati flagship store

The phenomenal Rustan’s story may have started 70 years ago, but it continues on—now with the exciting refurbishment of the Makati flagship store, and a continued dedication to serving only the finest in order to create ever-lasting moments for the people of the Philippines.