FitFlop is Back at Rustan's

FitFlop, the first ergonomic sandal, was launched in 2007 with the simple belief that comfort and style need not be mutually exclusive. More than a decade later, the revolutionary brand continues to provide footwear that are not only aesthetically on-point but also ergonomically brilliant. From ballet flats to beach flip-flops, platforms and wellies, FitFlop has been worn by millions and millions of women across the globe.

In June last year, FitFlop closed all their stores countrywide, which was mourned by many loyal customers who simply loved the practical, versatile, and comfortable silhouettes they can wear all day.

But fret not! The London-based footwear brand is back again and is returning to Rustan's on January 21, 2022 with exciting collections of classic favorites and new styles that are as classy as they are comfy.

Move Better, Feel Great

The average person will take 220 million steps in their lifetime. Each step is a coordinated movement of joints and can be analyzed to see how the position of the foot affects the position of the whole body. Biomechanics of your body starts with the alignment of your feet. At FitFlop, the shoes are biomechanically designed around what’s under your feet as well as what’s on top.

Every pair of FitFlop is designed by in-house biomechanists using technologies created for all day comfort. Each of these technologies are then tested at the Human Performance Laboratory at Calgary University, the world’s leading biomechanics research center.

No matter what kind of event you're off to, FitFlop has the chic designs you need. And the best part is, every pair features biomechanically engineered technology to provide all-day and night comfort.

Launched in their very first sandal, FitFlop released MICROWOBBLEBOARD™ midsole was created by two pioneering British biomechanists. It has a triple-density construction and is ergonomically designed for cushioning and comfort underfoot. This technology aims to deliver all-day comfort as it helps absorb and also diffuse underfoot pressure. It does this by instantly increasing the contact area of the foot to the midsole.

With over 54 million pairs sold aworldwide, FitFlop has continuously dedicated itself to address the needs of all people from all walks of life. It never ceases to find new ways to give people that happy FitFlop feeling, not only by constantly improving its products, but also in making sure that their experience begins from the very moment that one wears a pair of FitFlop.

FitFlop is available in-stores at Rustan's Makati, Shangri-La Plaza, Gateway Mall, and Alabang Town Center beginning January 21, 2022. For more info, like FitFlop Philippines on Facebook, follow @fitflopphilippines on Instagram