For the first time in the Philippines, Shaft introduces its signature premium Italian denim, rooted in decades of heritage and shaped by contemporary innovation.

Now available exclusively at Rustan’s Makati, Shangri-La, and online at rustans.com, Shaft brings an elevated approach to denim, defined by exceptional craftsmanship, distinctive washes, and considered fits.

Founded in Montpellier in 1968, Shaft has built its identity around the art of premium denim. Now in its third generation, the brand continues to champion authentic Made in Italy craftsmanship, combining meticulous tailoring with continuous research and innovation.

Every pair reflects Shaft’s pursuit of the perfect fit, with advanced techniques, exclusive washes, and carefully considered details coming together to create denim that feels as exceptional as it looks.

Shaft’s commitment to craftsmanship extends to a more thoughtful approach to production. Its Italian manufacturing combines high-end design with responsible practices, bringing together the quality of luxury denim and an evolving commitment to sustainability.

Result is denim designed not only to look distinctive, but to endure in quality, style, and craftsmanship.

For Spring/Summer 2026, Shaft looks to the sophisticated glamour of Las Brisas Acapulco, an icon of the 1950s and ’60s. The collection captures the effortless allure of the era while giving it a distinctly contemporary attitude.

Expect a fresh take on the codes of Italian denim, with new fits, exclusive washes, tailored jackets, and Arch trousers joining the collection. The season also introduces linen denim and new silhouettes crafted from Shaft’s signature Japan Denim, offering a refined balance of texture, structure, and ease.