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Introducing Naghedi: Thoughtful, Artisan-Made Bags for Everyday
Fashion

Introducing Naghedi: Thoughtful, Artisan-Made Bags for Everyday

Born from a single strip of neoprene and a vision for thoughtful design, Naghedi has quietly become an icon in modern accessories. Founded by Sara Naghedi in 2016, the brand introduced the original handwoven neoprene tote—an innovative silhouette that redefined what a versatile, everyday bag could be. Today, Naghedi is celebrated for its timeless aesthetic, distinctive craftsmanship, and a philosophy that elevates the everyday.

The brand’s signature bags are now available at Rustan’s, both in-store and online, bringing its artisanal, thoughtfully designed pieces within reach.



Handcrafted with purpose


At the heart of the brand is a commitment to slow fashion. Every bag is woven by hand in small batches by skilled artisans who work from home, crafting just one to two bags per day. This meticulous process not only honors the artistry behind each piece but also reinforces the brand’s dedication to quality, ethics, and mindful production. As a female-founded and majority female-led label, Naghedi continues to champion thoughtful craft and responsible practices across its collections.







Driven by the belief that timeless design is the ultimate form of sustainability, Naghedi continues to innovate while minimizing waste. From limited-quantity, made-to-order collections to its Waste Not recycling program and eco-conscious packaging, the brand embraces progress with purpose. With each new silhouette, Naghedi reimagines modern luxury—functional, durable, and designed to live beautifully in your everyday.


Discover Naghedi at Rustan’s, designed to elevate everyday life and move seamlessly with you—from the office to the beach, errands to evening outings. Comfortable, versatile, and travel-ready, these handwoven bags make every moment feel effortless, refined, and organized.

NAGHEDI

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NAGHEDI

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NAGHEDI

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NAGHEDI

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Use the expert assistance your favorite Personal Shopper or dial our Personal Shopper On-Call hotline 0917-111-1952 from 10:00am to 7:00pm. Contact your preferred Rustan’s store to request for the personal shopper service, and a Sales Associate will be assigned to assist you with your inquiries, order confirmation and payment transactions. Fulfilled orders can be collected via curbside pick-up or items can be delivered to you for free, for a minimum purchase requirement of P5,000.*

Be the first to know about the latest updates and amazing offers on your favorite brands by joining the Rustan’s LIVE Viber Community http://rstns.shop/RustansViber Follow RustansPH on Instagram and Facebook, and visit their website on www.Rustans.com.


RUSTAN’S DEPARTMENT STORE PICK-UP POINTS AND STORE HOURS:

Rustan’s Makati
Main Entrance, Courtyard Drive, facing Glorietta 5
Monday to Sunday 10:00am to 9:00pm

Rustan’s Shangri-La
Main Entrance, Internal Road of Shangri-La Plaza
Monday to Sunday 10:00am to 9:00pm


* For Personal Shopper On Call, a minimum purchase of ₱5,000 automatically grants you free delivery for Metro Manila, Cebu and other Provincial Areas.

For purchases below ₱5,000, a fixed delivery fee of ₱200 for Metro Manila and Cebu addresses, and ₱300 for provincial areas will apply.

Extra-large packages will be charged ₱500 delivery fee for addresses within Luzon, while ₱750 is charged for delivery to Visayas or Mindanao.

Complete Terms & Conditions and additional information about the Personal Shopper on Call program can be found at www.Rustans.com

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