Born from a single strip of neoprene and a vision for thoughtful design, Naghedi has quietly become an icon in modern accessories. Founded by Sara Naghedi in 2016, the brand introduced the original handwoven neoprene tote—an innovative silhouette that redefined what a versatile, everyday bag could be. Today, Naghedi is celebrated for its timeless aesthetic, distinctive craftsmanship, and a philosophy that elevates the everyday.
The brand’s signature bags are now available at Rustan’s, both in-store and online, bringing its artisanal, thoughtfully designed pieces within reach.












